“…Particularly, the most important is what the executives perceive as ESG (Quazi, 2003), why they involve in ESG actions (Pedersen, 2006; Pedersen, 2010) and how they make it a part of corporate strategy (Lacy & Salazar, 2006; Marsden, 2006). Although, managers' differing ESG perceptions make it more complex to address, (Agudo‐Valiente et al, 2017; Esken et al, 2018; Mackenzie & Peters, 2014; Pérez & del Bosque, 2015; Singh & Narwal, 2012) varying from positive (Hieu, 2011; Holcomb & Smith, 2017; Mackenzie & Peters, 2014; Pérez & del Bosque, 2015), to negative (Zięba, 2015) or neutral (Crişan‐Mitra & Borza, 2015), albeit a consensus would improve sustainability performance assessment (Pedersen & Neergaard, 2009).…”