CSR Initiatives

Duca, Ioana; Gherghina, Rodica

doi:10.4018/978-1-5225-6192-7.ch007

Cited by 5 publications

(2 citation statements)

References 8 publications

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“…The analysis of CSR's definition confirms that despite many attempts to clearly and impartially define CSR, there is still some confusion as to how this area of business activity should be defined (Dahlsrud, 2008;Duca, Gherghina, 2018;Looser, 2020). For this particular article, it is worth to mention a definition of CSR used by one of the main CSR theorists in Poland, as it is strongly focused on building communication strategies, which are a key area of PR professionals in this country.…”

Section: Introductionmentioning

confidence: 93%

Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations

Tworzydło

Gawroński

Szuba³

2020

Corp Soc Responsibility Env

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The article provides an analysis of potential available in corporate social responsibility (CSR) in regard to other activities conducted by Polish public relations (PR) experts and professionals. Different outlooks on social responsibility and PR are also presented in this article, including stakeholder engagement, relationships and practical determinants between them, taking into account practical circumstances characteristic for Polish environment. The hypothesis presented in the article indicates that CSR projects are one of the elements of a wide offer of PR activities offered in Poland, but they do not lie in a specialisation of agencies and are underrated by PR advisors when it comes to their usefulness in image creation. This hypothesis is backed by three independent research projects realised in years 2016–2019, conducted on a group of 852 PR specialists in Poland, which represented different types of organisations. This article is based on in‐house research on PR sector in Poland. Research data was gathered by interview questionnaires using quantitative methodology.

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Section: Introductionmentioning

confidence: 93%

Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations

Tworzydło

Gawroński

Szuba³

2020

Corp Soc Responsibility Env

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“…When defining CSR, it is difficult to use unambiguous terminology. This concept, as can be seen, is interdisciplinary and complex (Dahlsrud, 2008 ; Duca & Gherghina, 2018 ; Looser, 2020 ). Therefore, one can see the coherence of the CSR concept with several theoretical foundations, the use of the achievements of numerous research approaches, as well as the deep embedding of this theory in the humanities and social sciences and business practice.…”

Section: The Area Of Corporate Social Responsibility Activitiesmentioning

confidence: 99%

Changes in the demand for CSR activities and stakeholder engagement based on research conducted among public relations specialists in Poland, with consideration of the SARS‐COV‐2 pandemic

Tworzydło

Gawroński

Opolska-Bielańska

et al. 2021

Corp Soc Responsibility Env

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Care for the external and internal environment of the company, ethics and human resources, as well as the organizational culture, is a crucial element for the importance and competitive advantage of the company. It was especially noticeable during the SARS‐COV‐2 pandemic. Companies began to grapple with difficulties, which contributed to an increased interest in crisis management competencies. The pandemic has permanently changed the functioning of society and the image of many industries, including public relations. The analysis of changes in the demand of companies for CSR‐related activities after the pandemic becomes a valuable element of the direction of innovative research. Recognizing the interest, these aspects of the company were verified. The article uses data obtained in the course of the implementation of three independent research projects realized in Poland. The first study concerned crisis management from the perspective of a public relations agencies. The structures of the offer of public relations services (including CSR strategies) were examined. The responses of some public relations specialists regarding CSR and activities in this area after the COVID‐19 pandemic were extracted from the second research project. The last, third project involved specialists employed in PR agencies. The research area covered changes in the demand of companies for CSR‐related activities after the pandemic and the desired areas of training and personal development, with particular emphasis on CSR. The common denominator of all three projects is CSR campaigns and the way they are implemented by PR specialists.

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Standardization of corporate social responsibility reporting using the GRI framework

Michalczuk

Konarzewska²

2020

OES

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Purpose -The aim of the article is to identify the level of use of the GRI Framework in the standardization of corporate social responsibility (CSR) reporting. This is currently a crucial issue because not only the thematic range of CSR reports but also their transparency and comparability are becoming more and more significant. For that reason, the use of tools that aim to establish standards for such reports is necessary. In this perspective, the GRI Reporting Framework plays a notable role.Research method -The classical methods of research, such as the study of the subject-related literature and the method of desk research,were used in this paper. The desk research conducted in this article consisted of analysing the data published by Global Reporting Initiative in the GRI Sustainability Disclosure Database containing CSR reports submitted by companies from around the world. The selected data have been meticulously analysed which allowed to group them and conduct the inference process.Results -The carried out studies have pointed at the diversified level of disclosure in the field of both the number of CSR reports being published and the level of use of GRI Framework, which is visible when comparisons are made between countries and individual regions in the world. They also allow to notice that although Poland is in the initial stage of development of CSR reporting, GRI Reporting Framework plays an important role in the process of CSR reports preparation.Originality/value -The article has cognitive value with regards to the standardization of CSR reporting using the GRI Framework.

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CSR Initiatives

Cited by 5 publications

References 8 publications

Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations

Importance and role of CSR and stakeholder engagement strategy in polish companies in the context of activities of experts handling public relations

Changes in the demand for CSR activities and stakeholder engagement based on research conducted among public relations specialists in Poland, with consideration of the SARS‐COV‐2 pandemic

Standardization of corporate social responsibility reporting using the GRI framework

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