CSR-consumption paradox: examination of UK apparel companies

Abstract

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Research trends of sustainability and marketing research, 2010–2020: Topic modeling analysis

“…In fashion industry, sustainability is a mandatory topic for researchers and practices [ [130] , [131] , [132] ]. Sustainable fashion consumption behavior is defined as a variety of behaviors that consumers are willing to minimize regarding their fashion consumption decisions [ 130 ].…”

“…Sustainable fashion consumption behavior is defined as a variety of behaviors that consumers are willing to minimize regarding their fashion consumption decisions [ 130 ]. It has been alarming especially in fast fashion industry because of the life cycle of fast fashion products, including products acquisition and disposal, are short with no sustainable plans to reduce any negative impacts [ 132 ]. Harris et al [ 133 ] argued that consumers should be exposed to more sustainable and higher quality fashion products to achieve sustainable fashion consumption, in which fast fashion business pursues more trendy styles with affordable prices and low–quality materials that end up to short life–cycle of products [ 134 ].…”

Promoting the advocacy behavior of customers through corporate social responsibility: The role of brand admiration

“…Some recent calls in the existing literature acknowledge that CSR may be helpful in generating positive emotions among customers, such as a feeling of BA (Bagozzi et al, 2020; Castro‐González et al, 2019). The bulk of the literature has already identified that customers' purchase decision is strongly influenced by how a brand stands on social issues (Pradhan, 2018; Yu et al, 2019).…”

Prácticas de consumo responsable: proyección de tipología

“…El consumo de los hogares genera cerca del 72% de las emisiones de gases de efecto invernadero (Hertwich & Peters, 2009), la producción de residuos domésticos y aguas residuales (Toledo & Morocho, 2016). De ahí que constantemente se busque en la sociedad implementar acciones de consumo con menor impacto (Yu et al, 2019) dado que el consumidor es considerado un factor central en la sostenibilidad (Van et al, 2021).…”