CSR Communication Model in Facing Industry Revolution 4.0

Andrini, Susi; Ruliana, Poppy; Atmaja, Suhendra; Irwansyah, Irwansyah; Riyanto, Riyanto; Yuniarti, Renty

doi:10.2991/assehr.k.200325.038

Cited by 2 publications

(3 citation statements)

References 1 publication

(1 reference statement)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The Industrial Revolution 3.0 was marked by the growth of electronics, information technology, and automation-based industries. The presence of the Industrial Revolution 4.0 is so rapidly marked by the development of the Internet of or for Things (IoT) which brings new businesses, new jobs, new professions that were never thought of before (Andrini et al, 2020).…”

Section: Resultsmentioning

confidence: 99%

“…Stakeholders according to Anne Ellreup Nielsen and Crista Thomson include workers, employees, media, NGOs, suppliers etc. So it can be said that the stakeholders included are all parties in the community, be it individuals, communities or community groups, who have relationships and interests in a company / organization / company (stakeholders or interested parties (Andrini et al, 2020) Stakeholders are owners/investors as capital holders who also play a role in maintaining the company and the performance of employees as well as the financial condition of the company Employees/employees have a direct role in the process of carrying out Bring Back Our Bottle activities.…”

Section: Stakeholdermentioning

confidence: 99%

See 1 more Smart Citation

Public Relations Communication Model Through CSR Programs During the Covid-19 Pandemic

Thalia

Andrini

2022

JHSSB

View full text Add to dashboard Cite

The purpose of this study was to find out what the PR communication model carried out by The Body Shop was through its CSR program during the Covid-19 pandemic. Prior to the activity called “Bring Back Our Bottle” (BBOB), it has been implemented since 2008 and continues to this day. Problems that occurred when the Covid-19 pandemic hit the world so that communication that occurred to return used bottles of The Body Shop faltered, so it was necessary to do an effective way to keep it going. This recycling is to encourage customers to return various empty bottles to The Body Shop outlets to be reused and reused. This study uses a qualitative method with a descriptive approach. Data were obtained through in-depth interviews and also observations of informants. The results of this study indicate that The Body Shop's PR communication model through the CSR program during the pandemic under the theme "Bring Back Our Bottle" (BBOB), can be implemented well, and the communication that occurs between the company and its customers is very relevant to the fact that the internet and digital media in the industrial era 4.0 has a big influence/role on the implementation of CSR programs during this pandemic. The use of social media is a medium to interact with the public, both internal public (management) and external public (customers). The research findings are a combination of one-way and two-way Interpersonal communication models through linear and circular communication with feedback.

show abstract

Section: Resultsmentioning

confidence: 99%

Section: Stakeholdermentioning

confidence: 99%

Public Relations Communication Model Through CSR Programs During the Covid-19 Pandemic

Thalia

Andrini

2022

JHSSB

View full text Add to dashboard Cite

show abstract

“…In the second method, however, the level of involvement is high, and the Internet is utilized to facilitate two-way communication and preserve ties by allowing debate and interaction between the organization and its stakeholders. Due to shifting societal dynamics, interactive communication is becoming one of the most crucial information channels for businesses (Andrini et al, 2020).…”

Section: Public Relations Strategymentioning

confidence: 99%

Excellent Service and Public Relations Strategy of Pt. Ace Hardware in the Era of Society 5.0

Sibagariang¹,

Andrini²

2022

JHSSB

View full text Add to dashboard Cite

This study aims to explain how excellent service for the implementation of the Public Relations function and Public Relations Strategy is carried out by the ACE Hardware company to customers in the Society 5.0 era. The methodology used is descriptive qualitative. Kotler and Keller theory is used to analyze PR Strategy which has seven (7) concepts as indicators; a) publication, b) sponsorship, c) event, d) talk, e) news media, f) identity, g) social activities, while the analysis of Excellent Service is taken from the Rangkuti theory which has three (3) concepts as indicators; a) developing services, b) meeting expectations, c) maintaining and maintaining customers facing the Society 5.0 era, in this case using the Omni Channel (an application launched as a form of digital transformation in increasing the convenience of consumers in shopping and accessing ACE Hardware products). The importance of the role of digital content is also considered because the high level of use of social media makes people closer to the online world. Data collection was carried out through an in-depth interview process with other supporters from literature reviews, literature, books, journals, the internet or those relevant to this research. Data analysis was carried out using a coading process (open coading, axial coading and selective coading). The results of the study show that ACE Hardware Company has implemented a PR strategy based on the theory of PR strategy and excellent service, by maximizing the use of omni-channels in the era of Society 5.0.

show abstract

CSR Communication Model in Facing Industry Revolution 4.0

Cited by 2 publications

References 1 publication

Public Relations Communication Model Through CSR Programs During the Covid-19 Pandemic

Public Relations Communication Model Through CSR Programs During the Covid-19 Pandemic

Excellent Service and Public Relations Strategy of Pt. Ace Hardware in the Era of Society 5.0

Contact Info

Product

Resources

About