CSR and Organizational Performance: A Theoretical Model

Abstract

Nowadays, the market is very competitive due to rapid digitalization and globalization where the sustainability of every business depends on organizational performance. The better performance of the company relies on corporate social responsibility which helps to create goodwill in the fierce market. Corporate social responsibility is a crucial issue for every organization to develop the performance that assists to stay in the aggressive market. Basically, organizational performance depends on the reputation of the organization which moderates the relationship between customers, community, and employees’ in organizational performance. The main objective of this study is to reveal the contributions of corporate social responsibility’s dimension on organizational performance. Data have been collected from different sources like the Scopus database, Google Scholar, Research gate, ABDC, emerald, etc. The major dimensions of CSR are community, customers, employees, organizational commitment, and reputation which have significant and positive impacts on organizational performance. For this study purpose, the dimensions of CSR are adopted from the previous extensive literature review. In this study, the conceptual model has been proposed based on the previous literature. This study could help to corporate managers to maintain organizational performance through corporate social responsibility (CSR).

Prioritization and Identification of Factors Affecting Bank Employees Retention and Its Influence on Productivity: A Conceptual Framework

“…Employees are the big assets of every organization for achieving goals within a specified time, so attractive compensation package is highly essential in every institution (Rahaman, 2021b;Faisal-E-Alam et al, 2022;Mia et al, 2022). Moreover, pay and benefits always generate positive thinking among the employees that engage themselves in the organization that produce their performance in work (Ali, Rana, Nahar, Tesha, & Jabir, 2022). Likewise, previous study also recommends that attractive pay and benefits always create intention to engage in the working place that help to expand their performance.…”