The significance of the anthracene moiety on nonlinear optical (NLO) characteristics is thoroughly examined. The presence of strong electron donor and acceptor groups, large and prolonged conjugation transfer axis, amplifies the push–pull action and increases NLO responses. The values of χ3 obtained for AC derivatives are considerably larger (10−3 esu), indicating that they accurately reflect NLO reactions. According to the optical limiting (OL) investigation, AC has a strong limiting behavior with action beginning at 1.6 KW/cm2. The relationship between transmittance and intensity has demonstrated their potential use in OL applications. Nonlinear optical studies show that all conjugated anthracene chalcones are potential materials for OL devices.