Cryptocurrency’s emergence in North Cyprus: a mixed-methods exploration of attitudes and usage trends of an emerging payment method
Labaran Isiaku,
Abubakar Sadiq Muhammad,
Dokun Oluwajana
Abstract:Purpose
The purpose of this study is to investigate offline retailers’ cryptocurrency adoption through the unified theory of acceptance and use of technology (UTAUT/2), technology acceptance model (TAM) and other related variables.
Design/methodology/approach
A mixed-method (QUANT-Qual) was employed. The study employed a quantitative approach (partial least squares-structural equation modeling) for Study 1 and a qualitative focus group discussion for Study 2. The qualitative segment enhances the comprehensio… Show more
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