Tourism is one of the most profitable sectors of the economy, bringing up to 25% of GDP in developed countries. Unfortunately, external conditions are sometimes irresistible and have a direct positive and negative impact. This is exactly what happened in 2020. The year 2020 was a huge test for the entire globe and forced humanity to pay a huge price. In different parts of the world, the impact of Covid-19 and the subsequent protracted pandemic has been experienced in different ways. The peculiarities of the spread and further penetration of the virus are connected with the countrys’ economy, with the amount of resources that state governments had the opportunity to send to support the most affected industries and residents. Considering various industries, it is impossible not to mention the tourism sector, which has suffered enormous losses and required new directions in its development, the opening of fundamentally new sales channels and directions of movement, characterized by a significantly expanded geography across the country. Based on this, it is important to determine what is the current state and future prospects and trends in the development of the industry. What is the pace of recovery, and what lessons have we learned from the historic 2020 pandemic.