Crowdsourcing in Wine Business: Co-Creation and Fundraising Experiences

Mariani, Angela; Annunziata, Azzurra; Nacchia, Francesco; Vastola, Antonella Palmina

doi:10.1057/9781137602985_6

Cited by 3 publications

(3 citation statements)

References 11 publications

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“…The J. Guilford's classification was used to interpret the obtained results, according to which [14,26,48]:…”

Section: Methodsmentioning

confidence: 99%

“…Crowdsourcing is successfully used in many industries, practically in every area of activity: in various complex problems of enterprises [18,19], in logistics [20,21], in services [22], and particularly in tourism [23,24], but also in meteorological systems [25] or in the wine industry [26]. Crowdsourcing is also increasingly used in innovations in the pharmaceutical industry.…”

Section: Literature Reviewmentioning

confidence: 99%

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Does Crowdsourcing as Part of User-Driven Innovation Activity Affect Its Results? An Empirical Analysis of R&D Departments in Poland

et al. 2021

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Entrepreneurs have long been convinced about the power and possibilities of the Internet. Nowadays, the Internet is an integral tool for the functioning of a company, not only as an alternative distribution channel, but also as a channel of information and communication flow, a means of interaction with the environment. The increasing use of the Internet, and especially of social media, made it possible to escalate the activity of various social groups in various areas of the company’s activity, including innovation, leading to the development of crowdsourcing. Crowdsourcing has redefined the existing production rules and ways of using labor resources. Its potential lies in openness, partnership, resource sharing and global action. There are already many studies on crowdsourcing and innovation, but little attention is paid to the relationship between crowdsourcing and the determinants of innovation activity. Thus, the aim of this research is examining whether the use of crowdsourcing while cooperating with product users in accordance with the concept of user-driven innovation (UDI) has an impact on selected aspects of innovative activity. An original questionnaire was used for the study. Fifty-seven R&D departments in Poland participated in the research. For the purpose of the analysis, the Kendall and V-Cramer tau correlation coefficient was used. These methods are complemented by the Ward agglomeration method. The research results show a cooperation with consumer results in the development of innovative activities in the studied R&D departments of enterprises in Poland. Using crowdsourcing results in the introduction of more product innovations, the introduction of new or significantly improved technological processes, as well as the implementation of a greater number of research and development projects.

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“…The J. Guilford's classification was used to interpret the obtained results, according to which [14,26,48]:…”

Section: Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Does Crowdsourcing as Part of User-Driven Innovation Activity Affect Its Results? An Empirical Analysis of R&D Departments in Poland

et al. 2021

View full text Add to dashboard Cite

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“…They were aimed at deepening the knowledge about its essence, conditions of use, mechanisms of operation, etc. Research demonstrates that crowdsourcing, as an innovation strategy, has the versatility to address diverse and intricate challenges faced by enterprises in a variety of domains, including management (Khan et al, 2019), logistics (Mangiaracina et al, 2019), services (Schall, 2012), urban (Teirlinck & Spithoven, 2008), the pharmaceutical industry (Thompson & Bentzien, 2020;Schuhmacher & Kuss, 2020;Tóth et al, 2021), tourism (Egger et al, 2016), food (Mariani et al, 2016), music (Steininger & Gatzemeier, 2019), and even responding to the Covid-19 pandemic (Ciasullo et al, 2022). Research shows that crowdsourcing is an effective instrument for increasing product innovation.…”

Section: General Backgroundmentioning

confidence: 99%

The impact of crowdsourcing and user-driven innovation on R&D departments’ innovation activity: Application of multivariate correspondence analysis

Szopik-Depczyńska,

Dembińska,

Barczak

et al. 2024

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Research background: In enterprise practices, innovation management is taking on more and more open forms. New, creative sources of inspiration are being sought. More and more companies are opening up to cooperation with external people or entities, thus entering a path of open innovation and crowdsourcing. This development is facilitated by increasingly large numbers of online and virtual communities. The idea is to use the potential of the crowd — collective intelligence and creativity. As the strategy is still developing, knowledge in this area is limited. There is a paucity of research on the impact of crowdsourcing on R&D departments and their innovative activities. Purpose of the article: The study aims to determine whether the use of customer support in the form of crowdsourcing affects the innovative activities of R&D departments that implement user-driven innovation (UDI). Methods: An original questionnaire was used for the study. Fifty-seven R&D departments in Poland participated in the research. A correspondence analysis, performed on the basis of the Burt matrix, was applied for the analysis. The authors also used Cramer's V correlation coefficients. Examination of the acquired correlation coefficients reveals the existence of four distinct categories of enterprises regarding the usage of crowdsourcing and implementation of product innovations, completed R&D projects, employment in R&D departments, and percentage of revenue allocating in R&D works. Findings & value added: Research has shown that R&D departments positively evaluate the effects of using UDI in market research analyses of customer purchasing behavior. It helps to create or improve products or services offered on the market, especially in the field of customization, using the information from national research and development units at the same time. Their purpose is mainly to increase the product range. The findings can help academics and practitioners improve the body of knowledge about the determinants of innovation activity, especially concerning relationships with customers and user-driven innovation practices.

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Managing and Marketing Wine Destinations with and Through Art: A Framework for Designing Wine Experiences

Σιγάλα

2019

Wine Tourism Destination Management and Marketing

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Crowdsourcing in Wine Business: Co-Creation and Fundraising Experiences

Cited by 3 publications

References 11 publications

Does Crowdsourcing as Part of User-Driven Innovation Activity Affect Its Results? An Empirical Analysis of R&D Departments in Poland

Does Crowdsourcing as Part of User-Driven Innovation Activity Affect Its Results? An Empirical Analysis of R&D Departments in Poland

The impact of crowdsourcing and user-driven innovation on R&D departments’ innovation activity: Application of multivariate correspondence analysis

Managing and Marketing Wine Destinations with and Through Art: A Framework for Designing Wine Experiences

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