2014
DOI: 10.1136/tobaccocontrol-2013-051298
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Crowdsourcing data collection of the retail tobacco environment: case study comparing data from crowdsourced workers to trained data collectors

Abstract: Crowdsourcing may be a promising form of data collection for some POS tobacco measures. Future studies should examine the cost-effectiveness of crowdsourcing compared with traditional trained data collectors and assess which POS measures are most amenable to crowdsourcing.

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Cited by 18 publications
(8 citation statements)
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“…Concurrent with recent increases in awareness and use of ENDS, advertising of ENDS has increased dramatically. From 2011 to 2012, advertising expenditures for ENDS across various media channels tripled from $6.4 million to $18.3 million, particularly in magazines and on television 12. Despite the lack of evidence concerning the safety, abuse potential, or efficacy of ENDS,13 14 ENDS are advertised as a safer alternative to cigarettes that are socially acceptable in situations where conventional tobacco smoking is not allowed 15 16…”
Section: Introductionmentioning
confidence: 99%
“…Concurrent with recent increases in awareness and use of ENDS, advertising of ENDS has increased dramatically. From 2011 to 2012, advertising expenditures for ENDS across various media channels tripled from $6.4 million to $18.3 million, particularly in magazines and on television 12. Despite the lack of evidence concerning the safety, abuse potential, or efficacy of ENDS,13 14 ENDS are advertised as a safer alternative to cigarettes that are socially acceptable in situations where conventional tobacco smoking is not allowed 15 16…”
Section: Introductionmentioning
confidence: 99%
“…Crowdsourcing can be used to engage large, diverse groups of people to participate in research, study digital strategies, connect networks in emergencies, and raise awareness about health conditions, including emergency cardiovascular conditions. 30,31,[36][37][38] However, building a mobile app, developing content on a social media site, or launching a crowdsourcing initiative does not mean that these tools or approaches will be adopted or will be effective in improving patient health or health systems. The structure of data used across digital tools also varies, and there is a need for guidance on how this information could be better organized and optimized for collection and analysis.…”
mentioning
confidence: 99%
“…Future studies might resolve this issue by initially performing on-site assessments of select measures and then obtaining photographs. More novel solutions include crowdsourcing in-store photography (Kim, Lieberman, & Dench, 2015) or using real-time video to document point-of-sale marketing from the consumer perspective (Sorensen, 2009). …”
Section: Discussionmentioning
confidence: 99%