Crowdsourcing as a Way to Increase the Company’s Intellectual Capital

Abstract

Abstract. In modern conditions of management it is important for enterprises to carry out effective innovative activity to provide the necessary level of competitiveness. This activity involves the formation of the necessary amount of intellectual capital. Most domestic enterprises do not pay enough attention to this issue. That is why it is very important to determine the directions of its growth. The issue of intellectual capital management, its influence on innovation activity has been considered in the works of L. Antonyuk, S. V. Zakharinko, A. Kendiukhov, G. R. Natroshvili, V. Tsipurindy, L. Fedulova. At the same time, it is important to study the issue of using crowdsourcing by domestic enterprises as a way to increase intellectual capital.The purpose of this work is to investigate the possibility and efficiency of using crowdsourcing as a source of growth of intellectual capital of an enterprise.Research methodology. In order to achieve the goal with the help of system and comparative methods, it is necessary to assess the factors influencing the intellectual capital of industrial enterprises, to determine the possibility of increasing the efficiency of using intellectual capital with the help of crowdsourcing.The results of the study have shown that in today's conditions, the intellectual component of innovation activity becomes an important factor. The components of intellectual capital have been investigated. The indexes of knowledge economy of Ukraine and developed countries have analyzed. It has been determined that one of the directions of increasing the index of knowledge economy is the active stimulation of growth of intellectual capital of enterprises. The essence of crowdsourcing and its components have been defined; the modern examples of its application in the world and in Ukraine have been researched. It has been determined that this tool is used mainly in the social sphere in Ukraine. The importance of its use in raising the intellectual component of innovation activity of domestic enterprises has been substantiated.It has been established that active involvement of students in the activity of the enterprise can be very promising for domestic enterprises. For this purpose, enterprises can provide their production facilities for individual practical tasks and students' experimental-design developments, and students will be able to get real practical skills. As a result of such cooperation, the enterprise can use the development and experience of students in their production activities and see potential employees.The practical significance of the carried out research is to develop recommendations for industrial enterprises to increase attention to crowdsourcing as an important source of intellectual capital growth.Consequently, increasing the competitiveness of enterprises is reached by increasing the intellectual component in innovation activity.