Crowdsourcing and its Impact on Future Internet Usage

Abstract

Crowdsourcing is an emerging service platform and business model in the Internet. In contrast to outsourcing where a job is performed by a designated contractor, with Crowdsourcing, jobs are outsourced to a large, anonymous crowd of workers, the so-called human cloud. The rise of Crowdsourcing and its seamless integration in current workflows may have a huge impact on the Internet and on society, and will be a guiding paradigm that can form the evolution of work in the years to come. In this article, we discuss applications and use cases of Crowdsourcing to demonstrate the impact on Internet usage. Novel measurement approaches are presented and the impact of Crowdsourcing on Internet traffic is evaluated by measuring the activity of a particular Crowdsourcing platform. New technical solutions are necessary for the operation of efficient, distributed Crowdsourcing platforms. Special attention is drawn to the integration of machine clouds and human crowds, and appropriate inter-cloud solutions. Finally, we discuss current research challenges from a scientific and from the platform provider´s point of view.