“…CP is a voluntary behavior of CSR, following the principle of doing after balancing firm scale, profitability, risk and other financial characteristics (Li et al, 2012). Some scholars concerning the economic consequences of CP find that CP has an inverted U‐shaped effect on corporate innovation investment (Gao et al, 2017; Zhang et al, 2022) and financial performance (Wang et al, 2008; Zou, 2021), suggesting that there is a rational boundary for CP to promote innovation investment and financial performance. Within a rational boundary, an increase in CP helps firms obtain resource support from a variety of stakeholders, which can promote innovation investment and financial performance.…”