Crowdfunding Success Factors: Financial Information and Advertising Finance

Abstract

This study aimed to determine whether financial information, business location, funding objectives and advertising content as intervening variables can help the success of funding through 10 crowdfunding platforms registered with OJK. This study used signalling theory in discussing equity crowdfunding platforms, which can be assumed by small investors as a signal of business quality and can convince investors to invest, thus reducing the problem of information asymmetry. The research method used in this study was descriptive quantitative with the analytical model used to test the hypothesis was the logistic regression analysis model. The population of this study consisted of companies seeking funding through crowdfunding platforms registered with OJK Indonesia. The research was conducted in 2023. The data used in this study was secondary data obtained from published crowdfunding platform data. A purposive sampling technique was used to determine the research sample. The results of this study are expected to provide information to funding project owners and investors to be used as a guide in making decisions. Keywords: financial information, business location, funding purpose, advertising finance, and funding success