Crowdfunding: Motives, Definitions, Typology and Ethical Challenges

Hossain, Mokter; Oparaocha, Gospel Onyema

doi:10.2139/ssrn.2674532

Cited by 12 publications

(6 citation statements)

References 24 publications

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“…The results regarding the project related variables and the positive impact on the rate of success of a CF campaign are in line for the importance of displaying detailed information about the product (prototype, pictures, photos, schemes) Siering 2015, 2019;Hobbs et al 2016;Hossain and Oparaocha 2017). Also, the importance of posting updates about the project has been confirmed as generating a positive effect on the success of the CF campaign (Cho andKim 2017, Shahab et al 2019;Mollick 2014 or Kuppuswamy andBayus 2018).…”

Section: Discussion and Practical Implicationssupporting

confidence: 55%

The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns

Bernardino¹,

Santos²,

Oliveira³

2021

cuadernosgestion

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Crowdfunding (CF) is a financial tool that has faced an impressive growth over the past few years, and provides an alternative form of fundraising entrepreneurial projects. However, not all CF campaigns are successful in attracting the investors’ interest and obtaining the pledging goal. As CF is built over internet platforms, digital marketing strategies have been used to improve awareness and engage people to contribute with small amounts of money for a given CF campaign. Hence, this paper intends to study the effect of social media and electronic word of mouth (e-WOM) on the CF campaigns’ outcomes and whether these digital marketing strategies might influence the small investors’ decision to support or not a reward-based CF campaign. Using a sample of data from the second largest American reward-based CF platform (Indiegogo), we have applied the multiple OLS regression analysis, to assess the causal effect of various sets of variables in the success rate of a CF campaign. The findings show that social media and e-WOM strategies play a critical role and have a positive significant impact on a CF campaign.

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Section: Discussion and Practical Implicationssupporting

confidence: 55%

The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns

Bernardino¹,

Santos²,

Oliveira³

2021

cuadernosgestion

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“…Pembiayaan ide atau proyek dilakukan melalui panggilan terbuka dengan menggunakan media Internet. Terdapat beberapa alternatif bagi pemberi dana untuk menyumbang, yakni dalam bentuk: uang, pre-order, pinjaman atau investasi berdasarkan keyakinan mereka terhadap janji, dan/atau ekspektasi mendapatkan tingkat return tertentu (Hossain & Oparaocha, 2017).…”

Section: Crowdfundingunclassified

Faktor-Faktor Yang Mempengaruhi Minat Mahasiswa Berdonasi Melalui Platform Crowdfunding

Linardi¹,

Nur²

2021

inobis

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Tujuan penelitian ini adalah untuk menjelaskan dan menganalisis pengaruh persepsi kegunaan, persepsi kemudahan, persepsi kepercayaan, dan norma subjektif terhadap minat mahasiswa berdonasi pada platform crowdfunding. Metode pengambilan sampel yang digunakan adalah metode non probability sampling. Responden dalam penelitian ini adalah mahasiswa/ mahasiswi yang berdomisili di Jabodetabek sebanyak 100 responden. Metode analisis yang digunakan dalam penelitian ini adalah regesi linear berganda. Hasil penelitian menunjukkan variabel persepsi kegunaan berpengaruh tidak signifikan terhadap minat mahasiswa berdonasi melalui platform crowdfunding. Sedangkan, persepsi kemudahan, kepercayaan, dan norma subjektif berpengaruh signifikan tehadap minat mahasiswa berdonasi melalui platform tersebut.

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“…Regarding the online channel(s) employed to foster, promote, and spread DCF campaigns for charitable causes, enablers mainly relate to: (1) the choice of channels and (2) the channel strategies. The most prevalent channels in the literature are social media (Bergamini et al 2017;Berliner and Kenworthy 2017;Bernardino and Santos 2016;Korolov et al 2015Korolov et al , 2016Li and Wu 2016;Tan et al 2016;Lee and Hsieh 2013); SNS (Aprilia and Wibowo 2017;Bergamini et al 2017;Sura et al 2017;Zhong and Lin 2017;Castillo et al 2014;Ordanini et al 2011); DCF digital platforms (Bergamini et al 2017;Berliner and Kenworthy 2017;Flanigan 2017;Hossain and Oparaocha 2017;Kim and De Moor 2017;Bernardino and Santos 2016;Gleasure and Feller 2016b;Wang et al 2016;Yang et al 2016;Belleflamme et al 2015;Ordanini et al 2011); DCF sites (Budak and Rao 2016;Snyder et al 2016;Beaulieu and Sarker 2015;Solomon et al 2015;Pitt et al 2002); donor-to-nonprofit (D2N) online marketplaces (Ozdemir et al 2010); use of mobile devices (Choi and Kim 2016;Bellio et al 2015;Chen and Givens 2013); and text messaging (Bellio et al 2015;Chen and Givens 2013).…”

Section: Who: the Actors Of Dcf For Charitable Causesmentioning

confidence: 99%

Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework

et al. 2020

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Crowdfunding: Motives, Definitions, Typology and Ethical Challenges

Cited by 12 publications

References 24 publications

The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns

The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns

Faktor-Faktor Yang Mempengaruhi Minat Mahasiswa Berdonasi Melalui Platform Crowdfunding

Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework

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