Crowdfunding: Does It Make a Significant Contribution to Community and Independent Media in Quebec?

Brunelle, Anne-Marie; Sénécal, Michel

doi:10.1007/978-3-030-34054-4_4

Cited by 2 publications

(2 citation statements)

References 5 publications

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“…According to Noor, Hossain, and Shirazi (2022) concept that provides financial support from many people online. Besides that, according to Brunelle and Sénécal (2020), independent media use crowdfunding as a funding method which is called participatory, which there are four main categories of resources namely public, private, autonomous and participatory financing. Crowdfunding is one of the media's efforts to obtain income outside of advertising.…”

Section: Introductionmentioning

confidence: 99%

Visitor Motives of Interest to Use Dailysocial.id as Micropayment News Portal

Puspadini

Yudhapramesti

Bakry

2023

JKJ

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The use of micropayment methods in the media industry has proven to be well received by media audiences in Europe and the United States. Even so, there has been no further research regarding consumption patterns of media audiences in Indonesia for this payment method. This study aims to measure how much the motive of visitors is in their interest in accessing DailySocial.id as a micro-paid news portal by using the uses and gratifications 2.0 theory which has a typology of the MAIN model (modality, agency, interactivity and navigability. Through a descriptive quantitative research survey method, researchers process data from 349 respondents who are members of the DailySocial.id media audience. As a result, the navigability motive is the most powerful reason that drives audiences to consume the media, followed by modality motives in second place, interactivity in third place and agency in last place. Navigability is the biggest motive which shows that the audience access DailySocial.id because they can feel free in exploring all the information on the site, so they feel entertained. That feeling of entertainment makes the fun indicator the main gratification that audiences seek when accessing DailySocial.id as micro-paid news. In addition, it is evident that the majority of audience (76%) are more likely to be interested in buying micro-paid articles. Meanwhile, the frequency and duration of access are the two things that most contribute to fulfilling user motives in their interest in accessing DailySocial.id as a micro-paid news portal.

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Section: Introductionmentioning

confidence: 99%

Visitor Motives of Interest to Use Dailysocial.id as Micropayment News Portal

Puspadini

Yudhapramesti

Bakry

2023

JKJ

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“…Furthermore, the various benefits gained from crowdfunding for independent print media are also analyzed. Answering the research question will provide more information on possible fundraising strategies for the independent print media, that has gained in importance, especially in the cultural field, over the last couple of years [47][48][49][50].…”

Section: Introductionmentioning

confidence: 99%

Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

et al. 2021

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Crowdfunding, as an alternative method to fundraising, triggers increased awareness in society, while it is also an effective marketing tool for campaign runners. The production and release of independent print media poses significant hurdles in terms of financing. Including the community in raising funds through crowdfunding seems like a good possible alternative. This paper examines which types of crowdfunding the independent print media use, and why, and also focuses on the possible types of crowdfunding that are the best fit for organizations. The study applies a case example approach on a total of thirty independent print publications that have relied on crowdfunding. We found that independent print media focus on reward-based crowdfunding for the launch of publications, the method being not used solely for fundraising, but also specifically for community building. Practitioners benefit from the insights by being enabled to draft campaigns that are better-suited to the specific needs of the independent media target group, and to secure financing for the start of the operations. The approach of this study is of special value, as the research and empirical insights into the independent media sector are limited.

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Crowdfunding: Does It Make a Significant Contribution to Community and Independent Media in Quebec?

Cited by 2 publications

References 5 publications

Visitor Motives of Interest to Use Dailysocial.id as Micropayment News Portal

Visitor Motives of Interest to Use Dailysocial.id as Micropayment News Portal

Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

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