Crowdfunding a New Church: A Multimodal Analysis of Faith-Related Giving Rhetoric on Indiegogo

Crowdfunding Curriculum Design Based on Outcome-Based Education

“…Through crowdfunding, founders can realize diverse goals, including fundraising, demand testing, and marketing. Funders are able to propose existing ideas to seek financial support from backers ( Copeland, 2015 ). They can observe users’ responses directly on the Internet, interact with consumers, and compete to test the market without distributing a large number of goods at once.…”

“…Hence, how the founder designs the crowdfunding campaign becomes very important. Crowdfunding campaigns that lack academic consideration do not necessarily reduce the writing quality on the platform ( Copeland, 2015 ). Crowdfunding curriculums, however, can help students develop a better and systematic understanding of how to raise funds, demonstrate demands, and engage in marketing.…”