“…As such in the context of generic exosystems,value creation and capture are embedded within the whole ecosystem, implying that while value is co-created and cocaptured [8,5,9,10]. In crowd-driven ecosystems, on the other hand, value is co-created, co-captured and co-distributed presenting a new triangular participatory value model driven by and for users [1]. However, despite this fundamental change in the business logic, from firm-centric to ecosystem-centric and crowd driven ecosystemcentric [1], we see that the business model research has not evolved in parallel.…”