Crossing Languages to Play with Words – An Introduction

Knospe, Sebastian; Onysko, Alexander; Goth, Maik

doi:10.1515/9783110465600-001

Cited by 2 publications

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“…The same effects can be achieved by using roots from different languages, as Knospe et al (2016) have shown. They define wordplay as "building associative bridges between forms and meanings.…”

Section: Translanguaging and Code-switchingmentioning

confidence: 57%

“…Both the monolingual and the bilingual puns follow a basic principle of humour, which is "the transcendence of all boundaries, an intermingling and muddling up with scant regard to the demands of morality and norms" 4 (Jauß, 1978, as cited in Horlacher, 2009. Detailed semantic and cultural analyses of the ways in which the humorous puns in ( 10) and ( 11) transcend the boundaries between languages and cultures are given in Stefanowitsch (2002) and Knospe et al (2016). Interestingly, none of these authors refer to the translanguaging literature in their work.…”

Section: Translanguaging and Code-switchingmentioning

confidence: 99%

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Translanguaging

Treffers-Daller

2024

LAB

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Since the launch of the term translanguaging in 1994, the multiple discursive practices that are grouped under this label have been explored in over 3000 papers, covering a variety of contexts, both within and outside education. While the term has clearly resonated with researchers and practitioners, here it is argued that it is unclear what it means exactly, because there are no diagnostic criteria specifying what it is. Extensive criticism has also been put forward in the academic literature, showing that central claims are untenable in the face of overwhelming counter-evidence from a range of fields, including studies on code-switching, bilingual education, bilingual first language acquisition, language contact and language processing. However, translanguaging can become a useful instrument for researchers and practitioners if the concept is narrowed down to what it was coined for, namely pedagogical practices that are beneficial for multilingual learners. In order for this to happen, clear diagnostic criteria need to be provided for the identification of translanguaging, and research evidence from neuroscientific, structural, psycholinguistic and sociolinguistic studies on multilingualism needs to be integrated into its conceptualization.

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Section: Translanguaging and Code-switchingmentioning

confidence: 57%

Section: Translanguaging and Code-switchingmentioning

confidence: 99%

Translanguaging

Treffers-Daller

2024

LAB

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“…Here, again, experimental studies could help first to uncover recipients’ comprehension of the English items and whether they are recognised as English, and then to unpack recipients’ evaluation of the use of the English items. With regard to the linguistic creativity attested in our corpus, future research could devote attention to wordplay in advertising targeting children (Knospe et al., 2016). Finally, multimodal analysis can help us better understand how the choice for specific words or languages interacts with visual or auditory cues as a persuasive strategy in children's advertising.…”

Section: Discussionmentioning

confidence: 99%

Exploring English in TV product advertising for Dutch‐speaking children

2021

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In the context of global English, children are an interesting target group both from a marketing and a linguistic perspective, yet the use of English in advertising for children has so far received little research attention. Investigating English in a corpus of 3566 free morphemes (smallest independent linguistic elements) in 98 TV product advertisements aimed at Dutch-speaking children in Flanders, Belgium, this study addresses the methodological question of what counts as "English" before inquiring into (1) the overall amount of English, (2) which parts of the adverts are susceptible to English, and (3) the types of English used. Results show 80% of the adverts contain English, but English accounts for only 13% of the total free morphemes in the adverts. 70% of adverts contain English in the product or company name, which suggests that even in advertising language, the use of English is limited to specific functions in the Dutch-speaking Belgian context.

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Crossing Languages to Play with Words – An Introduction

Cited by 2 publications

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Translanguaging

Translanguaging

Exploring English in TV product advertising for Dutch‐speaking children

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