Crossing Boundaries: Strategies of OTT Technology Platforms in the Telecommunications Sector

Hoelck, Katharina; Bleyen, Valérie-Anne; Ballon, Pieter

doi:10.2139/ssrn.2702302

Cited by 2 publications

(1 citation statement)

References 38 publications

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“…Nevertheless, a dominating amount of research demonstrates that PBMs create ecosystem networks, from which they obtain knowledge about foreign markets and through which they can reach customers globally and more efficiently (Poel et al, 2007;Fu et al, 2017;Thomas et al, 2014). Examples of the Facebook Home platform-based application launched by Facebook Inc., the QNX operating system developed by Blackberry, and the navigation application Maps created by Apple Inc. show that PBMs lead to the emergence of complex ecosystems that involve diverse international players and spread globally (Hoelck & Ballon, 2015). This argumentation allows for suggesting our next proposition:…”

Section: Pbms and Network Relations In Foreign Marketsmentioning

confidence: 99%

The Effects of Platform Business Models on Internationalisation Outcomes and Speed

Galkina¹,

Atkova²,

Ahokangas³

2021

Business Models and Firm Internationalisation

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Despite platform business models (PBMs) being widely discussed by practitioners and assume tremendous opportunities for creating and entering new markets, they have been a rare topic on the agenda of international business research. Hence, knowledge on how PBMs are adapted to internationalization and what effects they have on it is still forthcoming. This paper conceptualizes the effects of PBMs on internationalization outcomes and speed. We propose that they positively affect the breadth of internationalization, foreign sales, the speed of initial market entry, and post-internationalization speed, contingent upon establishing an extensive user network. Also, they negatively affect foreign assets. This study contributes to the emerging research at the frontier of business models and internationalization, and suggests implications for further research.

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