Cross-Sector Collaboration, Institutional Gaps, and Fragility: The Role of Social Innovation Partnerships in a Conflict-Affected Region

Kolk, Ans; Lenfant, François

doi:10.1509/jppm.14.157

Cited by 80 publications

(71 citation statements)

References 76 publications

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“…At a macro level, the role of markets in peacemaking has remained undertheorized, and voices have called for research to fill this gap (Haufler 2015;Kolk and Lenfant 2015). Marketing scholars have highlighted that marketing systems are integral to war recovery and war prevention (e.g., Shultz 2007;Shultz et al 2005).…”

Section: Peacemakingmentioning

confidence: 99%

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Barrios¹,

Valck

Shultz

et al. 2016

Journal of Public Policy & Marketing

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Social conflicts are ubiquitous to the human condition and occur throughout markets, marketing processes, and marketing systems. When unchecked or unmitigated, social conflict can have devastating consequences for consumers, marketers, and societies, especially when conflict escalates to war. In this article, the authors offer a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country's war economy into a peace economy. They particularly draw attention to the sources of conflict in this market and highlight four transition mechanisms—empowerment, communication, community building, and regulation—through which marketers can contribute to peacemaking and thus produce mutually beneficial outcomes for consumers and society. The article concludes with a discussion of implications for marketing theory, practice, and public policy.

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Section: Peacemakingmentioning

confidence: 99%

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Barrios¹,

Valck

Shultz

et al. 2016

Journal of Public Policy & Marketing

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“…In a sense this relates to a broader literature on political CSR (Scherer, Rasche, Palazzo, & Spicer, 2016), but more in-depth studies have shown how companies not only struggle with these issues, especially in the most problematic (fragile) contexts, but also try to navigate through them, together with other stakeholders, to improve living conditions of communities (e.g. Kolk & Lenfant, 2013, 2015b.…”

Section: Company Contributions To Local Developmentmentioning

confidence: 97%

“…It is characterized by many socio-economic, humanitarian and governance problems that are also found in other difficult settings in developing countries (those with so-called institutional gaps or voids, see e.g. Kolk & Lenfant, 2015b;Parmigiani & Rivera-Santos, 2015).…”

Section: ------------------------------------------------------------mentioning

confidence: 99%

Responsible business under adverse conditions: Dilemmas regarding company contributions to local development

Kolk

Lenfant

2018

Bus Strat Dev

Self Cite

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While literature on companies' contributions to local development exists, little is known about the specific dilemmas encountered on the ground when operating under adverse conditions, and how transparency can be improved. Companies typically need to navigate through a complex web of relationships with local stakeholders and deal with large expectations from communities. This article sheds light on these topics, using gold mining in Mali as a case illustrative for other difficult settings in developing countries. We find that many companies show transparency in reporting on development projects funded, local employees hired, taxes paid and local purchases.Concurrently, what companies do seems less important than how they do it, and with whom.The article offers practical and theoretical insights into how (international) companies can derive value from fine-tuning their contribution to development and adjusting their reporting, and also contributes to current debates about inclusiveness in the context of the United Nations Sustainable Development Goals. (Kolk & Lenfant, 2015a;.In addition to the difficulties of studying these topics in a systematic manner in difficult settings (Kolk, 2016), this limited interest may be due to a tendency to focus more on the disadvantages of business operations (e.g. more in relation to causing conflict rather than promoting peace, see Lenfant, 2016) and the perception of their corporate social responsibility (CSR) activities as 'bluewash' or 'greenwash ' (e.g. Frynas, 2005;Idahosa, 2002;Watts, 2005). At the same time, such studies, often published outside the management field, have illustrated the negative impact of companies, especially in the extractive industries in developing countries. They noted that corporate activities had, inter alia, disrupted communities, degraded the environment, and/or contributed to human rights abuses (e.g. Boele, Fabig, & Wheeler, 2001;Idahosa, 2002;Sluiter, 2009;Wheeler, Fabig, & Boele, 2002).With this as background, this article focuses on the specific contribution of companies to local development and examines the dilemmas that they encounter when operating under adverse conditions. Companies ----------------------------------------------------This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.

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“…We provide an overview here. In terms of products and businesses, and markets, research in this stream has examined a number of issues ranging from creation of markets (Abdelnour and Branzei 2007), to social entrepreneurship (Azmat, Ferdous and Couchman 2015), market orientation (Burgess and Nyajeka 2007), alliances and institutions (e.g., Kolk and Lenfant 2015). The approach for developing sustainable solutions for subsistence contexts requires an understanding of the needs, drivers, and larger context elements that determine consumer behavior.…”

Section: Developing Products and Enterprise Models For Subsistence Markmentioning

confidence: 99%

“…Our own efforts have generated four books, and more than 40 authored publications, and we have also edited roughly 60 refereed publications authored by scholars around the world through special issues, all profiled at this University of Illinois website: https://business.illinois.edu/subsistence/research/publications/. This community has worked in different continents around the world on topics ranging from theory to method, in urban, rural and tribal communities and post-conflict settings, using different perspectives, and studying consumption and entrepreneurship, individual and community empowerment, social and commercial enterprise development and, individual and institutional elements (Abdelnour and Branzei 2010;Jones-Christensen et al 2010;Kolk 2015;Lindeman 2014;Mandiberg 2012;Ozanne and Saatcioglu 2007;Ruth and Hsiung 2007;Toledo-Lopez et al 2012).…”

mentioning

confidence: 99%

Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach through the Subsistence Marketplaces Approach

Viswanathan¹,

Sreekumar²

2017

MGDR

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In this article, we describe our journey through the creation and development of the stream of subsistence marketplaces, summarize our learning, and discuss implications at the intersection of the field of Marketing and poverty alleviation. Distinct from macro level economic research in impoverished contexts, or mid-level approaches, such as the base of the pyramid (BOP) approach in business strategy, this approach is rooted at the micro-level, enabling bottom up understanding of buyer and seller. The term, subsistence marketplaces, reflects understanding these contexts in their own right, not just as markets to sell to, but as individuals, communities, consumers, entrepreneurs, and marketplaces to learn from. We greatly appreciate the important conversation about the role of the marketing discipline in poverty alleviation reflected in some MGDR articles Kotler 2016, 2017;Karnani 2017). In this article, we describe our journey through the creation and development of the stream of subsistence marketplaces, summarize our learning, and discuss implications at the intersection of the field of Marketing and poverty alleviation. We organize the article by beginning with data, that is, our experiences of the past two decades, then summarizing the learning, and drawing implications. OverviewWe have pioneered the area of subsistence marketplaces, creating unique synergies between research, teaching, and social initiatives 1 . Distinct from macro level economic research in impoverished contexts, or mid-level approaches, such as the base of the pyramid (BOP) approach in business strategy and marketing theory (see, e.g., Yurdakul, Atik and Dholakia 2017), this approach is rooted at the micro-level, enabling bottom up understanding of buyer and seller behaviors (Viswanathan and Rosa 2007). This micro-level perspective aims to enable subsistence marketplaces to move toward being ecologically, economically, and socially sustainable. The term, subsistence marketplaces, reflects understanding these contexts in their own right, not just as markets to sell to, but as individuals, communities, consumers, entrepreneurs, and marketplaces to learn from. This bottom-up approach beginning at the micro level is both very difficult to enact and has been neglected by different sectors such as business, government, and development/non-profit entities.The coinage of the term, subsistence marketplaces, was deliberate -to bring out the qualitative nature of life circumstances through the term, subsistence, and to emphasize the importance of understanding preexisting marketplaces before designing solutions. Marketplaces (the arena where exchanges happen; "any sphere considered as a place where ideas, thoughts, artistic creations, etc., compete for recognition"; from Dictionary-dot-com -http://www.dictionary.com/browse/marketplace ), rather than markets (as in demand or customers for products; "A demand for a particular 1 http://www.business.illinois.edu/subsistence 1 Viswanathan and Sreekumar: Subsistence MarketplacesPublished by Digit...

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Cross-Sector Collaboration, Institutional Gaps, and Fragility: The Role of Social Innovation Partnerships in a Conflict-Affected Region

Cited by 80 publications

References 76 publications

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Responsible business under adverse conditions: Dilemmas regarding company contributions to local development

Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach through the Subsistence Marketplaces Approach

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