Cross-Platform Cross-Cultural User Experience

Abstract

Many interactive systems can be accessed across a range of different platforms, enabling crossplatform services and allowing users to migrate their tasks from one platform to another. The aim of this study is to investigate the culture-related experiential side of using multiple interactive systems across platforms by studying users from different cultural backgrounds. In this paper, we present our findings from a user study of five cross-platform services. We conducted the user study in Australia and Saudi Arabia. Participants in Australia and Saudi Arabia interacted with English and Arabic versions of the services respectively. We used think-aloud protocol, observation and questionnaires to gather data. During our experiments, each participant performed a set of inter-related tasks using a cross-platform service across two devices: laptop and mobile phone. We identified five objective cultural factors (direction, translation, meaning of icons, formatting, and typing interface) that influence cross-platform user experience. The power distance and uncertainty avoidance subjective cultural dimensions also influenced user perception of cross-platform services. Based on our findings and analyses, we propose a design model that encompasses these cultural factors to guide designing international cross-platform services.

MULTI-QUALI: Um modelo de atributos de qualidade para sistemas multi-dispositivo

“…A heterogeneidade dos dispositivos pode ampliar bastante os requisitos de aprendizagem para os usuários, o que inclui, por exemplo, fundamentos para o uso do PC, da web e de dispositivos móveis (SEGERSTÅHL, 2008). Assim, em sistemas multi-device, a apreensibilidade deve considerar o grau com o qual as interfaces de cada dispositivo precisam ser aprendidas separadamentes (MAJRASHI; HAMILTON; L. UITDENBOGERD, 2016;UITDENBOGERD, 2017;ÖQUIST;GOLDSTEIN;CHINCHOLLE, 2005). Outro aspecto que pode ser associado a este atributo é a construção de uma representação mental do sistema por parte do usuário.…”

“…No multidevice, essa questão é mais complexa, pois envolve a compreensão do papel de cada dispositivo no processo de ação. O sistema deve ser transparente (DENIS; KARSENTY, 2003), de modo que a interface permita ao usuário entender quais dados e funções estão disponíveis em cada dispositivo (MAJRASHI; HAMILTON; L. UITDENBOGERD, 2016).…”

“…Segundo Tungare and Pérez-Quiñones (2009), o nível de suporte que o sistema oferece à continuidade afeta a carga mental percebida pelos usuários. Assim, o sistema deve permitir ao usuário retomar de modo fluído as tarefas interrompidas com a troca do dispositivo (AABEL; ABEYWARNA, 2018; MAJRASHI; HAMILTON; L. UITDENBOGERD, 2016;UITDENBOGERD, 2017). A continuidade pode ser garantida por meio da sincronização automática de dados e conteúdos entre dispositivos (LUYTEN;CONINX, 2005;SEGERSTÅHL;OINAS-KUKKONEN, 2007;SKOV et al, 2015;WÄLJAS et al, 2010).…”

Multiple User Interfaces and Crossplatform User Experience : Theoretical Foundations

“…This judgment is supported by different definitions of user experience, such as that given by Hassenzahl and Tractinsky [47], which defined user experience as a consequence of multiple factors including the characteristics of the designed system such as usability. The usability criteria can also be used as a metric to assess user experience [49,56]. Based on the reviewed definitions of user experience and usability and what we have discussed on the overlapping meaning between the two terms in this section, we attempt to illustrate differences and relationships between user experience and usability, see Figure 10.…”

Cross-Platform Usability Model Evaluation

“…Usability has traditionally been an important quality attribute of interactive systems, where usable interfaces were found to improve human productivity and performance [12,15,16]. The growth of cross-platform interaction and services has resulted in a new emerging theme for usability referred to as 'cross-platform usability' (or 'inter-usability' or 'horizontal usability') (see [17][18][19][20][21][22][23]).…”