2023
DOI: 10.1016/j.jbusres.2023.113715
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Cross-industrial study on satisfaction-commitment-PWOM linkage: The role of competition, consumption visibility, and service relationship

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Cited by 5 publications
(3 citation statements)
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“…Additionally, the moderating effect of dissatisfaction on self-actualization could be related to the self-concept construct, according to Sakiyama et al, (2023). Individuals' self-concepts can be defined, maintained, and enhanced by consuming a brand and associating with it (Giakoumaki and Krepapa, 2020).…”
Section: Conclusion and Discussionmentioning
confidence: 99%
“…Additionally, the moderating effect of dissatisfaction on self-actualization could be related to the self-concept construct, according to Sakiyama et al, (2023). Individuals' self-concepts can be defined, maintained, and enhanced by consuming a brand and associating with it (Giakoumaki and Krepapa, 2020).…”
Section: Conclusion and Discussionmentioning
confidence: 99%
“…Another important issue could be the comparison of bank loyalty toward the perception of market competitiveness. For example, Sakiyama et al . (2023) identify that satisfaction positively impacts positive WOM, especially in industries with lower competition intensity, higher consumption visibility and longer service relationships.…”
Section: Discussionmentioning
confidence: 99%
“…Another important issue could be the comparison of bank loyalty toward the perception of market competitiveness. For example, Sakiyama et al (2023) identify that satisfaction positively impacts positive WOM, especially in industries with lower competition intensity, higher consumption visibility and longer service relationships. In a similar line, Baumann et al (2017) investigated on baking contexts and detected that competitive product performed strongly on bank loyalty and future intentions in a volatile market while, in a steady market, works only for behavioral loyalty.…”
Section: Study Limitations and Future Research Directionsmentioning
confidence: 99%