Cross-Cultural User Experience Design Helping Product Designers to Consider Cultural Differences

Lachner, Florian; Saucken, Constantin von; Mueller, Florian; Lindemann, Udo

doi:10.1007/978-3-319-20907-4_6

Cited by 21 publications

(15 citation statements)

References 10 publications

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“…Related work also indicated that Chinese drivers are more likely to be open towards a functionality solely because it is new, while Germans prioritize practicability (H6) [28]. From our focus groups we learnt to expect that participants who stress the importance of transparency are often sceptic towards sharing personal data (H7) and that users are more open towards sharing their personal emotion detection data after they experienced a demonstration of its benefits (H8).…”

Section: User Studymentioning

confidence: 88%

“…We thus expect requirements for enjoyable user interfaces to differ between both countries. Related work tells us that Chinese consumers set a higher value on appearances at first impressions, they value family time, and rather withhold their emotions to seem positive, while Germans appreciate sheer functionality and aim for personal satisfaction and individual solutions [28]. They also differ in terms of emotional engagement, driving skills, and traffic perception [8], which is of course also contingent on the different traffic rules in place, such as the right of way, speed limits, or the severity of penalties [29,50].…”

Section: Cultural Influences On Interactionmentioning

confidence: 99%

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What If Your Car Would Care? Exploring Use Cases For Affective Automotive User Interfaces

Braun

Weber

et al. 2020

22nd International Conference on Human-Computer Interaction With Mobile Devices and Services

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In this paper we present use cases for affective user interfaces (UIs) in cars and how they are perceived by potential users in China and Germany. Emotion-aware interaction is enabled by the improvement of ubiquitous sensing methods and provides potential benefits for both traffic safety and personal well-being. To promote the adoption of affective interaction at an international scale, we developed 20 mobile in-car use cases through an inter-cultural design approach and evaluated them with 65 drivers in Germany and China. Our data shows perceived benefits in specific areas of pragmatic quality as well as cultural differences, especially for socially interactive use cases. We also discuss general implications for future affective automotive UI. Our results provide a perspective on cultural peculiarities and a concrete starting point for practitioners and researchers working on emotion-aware interfaces. CCS CONCEPTS • Human-centered computing → User studies; Empirical studies in HCI.

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Section: User Studymentioning

confidence: 88%

Section: Cultural Influences On Interactionmentioning

confidence: 99%

What If Your Car Would Care? Exploring Use Cases For Affective Automotive User Interfaces

Braun

Weber

et al. 2020

22nd International Conference on Human-Computer Interaction With Mobile Devices and Services

View full text Add to dashboard Cite

show abstract

“…Related work also indicated that Chinese drivers are more likely to be open towards a functionality solely because it is new, while Germans prioritize practicability (H6) [25]. From our focus groups we learnt to expect that participants who stress the importance of transparency are often sceptic towards sharing personal data (H7) and that users are more open towards sharing their personal emotion detection data after they experienced a demonstration of its benefits (H8).…”

Section: User Studymentioning

confidence: 88%

“…We thus expect requirements for enjoyable user interfaces to differ between both countries. Related work tells us that Chinese consumers set a higher value on appearances at first impressions, they value family time, and rather withhold their emotions to seem positive, while Germans appreciate sheer functionality and aim for personal satisfaction and individual solutions [25]. They also differ in terms of emotional engagement, driving skills, and traffic perception [6], which is of course also contingent on the different traffic rules in place, such as the right of way, speed limits, or the severity of penalties [26,47].…”

Section: Cultural Influences On Interactionmentioning

confidence: 99%

What If Your Car Would Care? Exploring Use Cases For Affective Automotive User Interfaces

Braun,

Li,

Weber

et al. 2020

Preprint

View full text Add to dashboard Cite

In this paper we present use cases for affective user interfaces (UIs) in cars and how they are perceived by potential users in China and Germany. Emotion-aware interaction is enabled by the improvement of ubiquitous sensing methods and provides potential benefits for both traffic safety and personal well-being. To promote the adoption of affective interaction at an international scale, we developed 20 mobile in-car use cases through an inter-cultural design approach and evaluated them with 65 drivers in Germany and China. Our data shows perceived benefits in specific areas of pragmatic quality as well as cultural differences, especially for socially interactive use cases. We also discuss general implications for future affective automotive UI. Our results provide a perspective on cultural peculiarities and a concrete starting point for practitioners and researchers working on emotion-aware interfaces. CCS CONCEPTS• Human-centered computing → User studies; Empirical studies in HCI.

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“…Different cultural backgrounds lead to different customer habits, beliefs, and social contexts. Lachner et al (2015) believe that considering cultural differences in design helps designers to 'create [a] culturally targeted, hence better product' (p.68). Moreover, Clemmensen, Ranjan, and Bødker (2018) find that culture-related knowledge shapes the reasoning patterns of design thinking.…”

Section: Introductionmentioning

confidence: 99%

Understanding customers across national cultures: the influence of national cultural differences on designers’ empathic accuracy

Surma-aho

Chang-Arana

et al. 2021

Journal of Engineering Design

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For engineering design to be successful, it is essential to understand customer experience and identify customer needs. However, it is challenging to understand customers, especially those from different national cultures. The empathy literature suggests that having similar experiences to another person can help understand them better. This study adopts an empathy measure from psychology for use in a project where designers attempt to understand customers' driving experiences in different countries and identify their needs for detecting road hazards. We quantify designers' empathic accuracy and the correctness of their rating of customers' emotional tone. The results show that national cultural differences significantly affect the accuracy of designers' empathic understanding but do not impact their understanding of customers' emotional tone.

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Cross-Cultural User Experience Design Helping Product Designers to Consider Cultural Differences

Cited by 21 publications

References 10 publications

What If Your Car Would Care? Exploring Use Cases For Affective Automotive User Interfaces

What If Your Car Would Care? Exploring Use Cases For Affective Automotive User Interfaces

What If Your Car Would Care? Exploring Use Cases For Affective Automotive User Interfaces

Understanding customers across national cultures: the influence of national cultural differences on designers’ empathic accuracy

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