Cross-Cultural Marketing: European PerspectivesCROSS-CULTURAL MARKETING: EUROPEAN PERSPECTIVES Ed. Tiziano Vescovi. Cheltenham, UK: Edward Elgar Publishing 2022. 352 pp. ISBN 978-1-80088-976-7. List price: $36.00 Paperback.

Roy, Abhijit

doi:10.1080/08961530.2023.2255054

Journal of International Consumer Marketing

2023

DOI: 10.1080/08961530.2023.2255054

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Cross-Cultural Marketing: European PerspectivesCROSS-CULTURAL MARKETING: EUROPEAN PERSPECTIVES Ed. Tiziano Vescovi. Cheltenham, UK: Edward Elgar Publishing 2022. 352 pp. ISBN 978-1-80088-976-7. List price: $36.00 Paperback.

Abhijit Roy

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Cross-Cultural Marketing: European PerspectivesCROSS-CULTURAL MARKETING: EUROPEAN PERSPECTIVES Ed. Tiziano Vescovi. Cheltenham, UK: Edward Elgar Publishing 2022. 352 pp. ISBN 978-1-80088-976-7. List price: $36.00 Paperback.

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