“…In crosscultural management research and practice, the dominance of a mostly quantitativeso-called functionalistparadigm (concepts of Hofstede, 2001, or House et al, 2004, as well as a hermetically rigid concept of culture, is clearly given priority (Barmeyer et al, 2019b;Fang, 2012). Other researchers confirm this dominance (Barmeyer et al, 2019a;Primecz, 2020) and plead for an opening of the research field towards more comprehensive paradigmatic studies (Bjerregaard et al, 2009;Boyacigiller et al, 2004;Primecz et al, 2009;Pudelko et al, 2015;Sackmann and Phillips, 2004). A few examples extend this picture: in 2009 the International Journal of Cross Cultural Management published a special issue, 'Cross-cultural management research: Contributions from various paradigms' (Volume 9, Number 3), with six articles consciously selected from different paradigms.…”