Cross-Cultural Equivalence of Festival Motivations: A Study in Jordan

Schneider, Ingrid E.; Backman, Shelia J.

doi:10.3727/106527096792195380

Cited by 106 publications

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“…For example, Schneider and Backman's (1996) study of a Jordanian festival (Jerash) concluded that cultural boundaries have little effect on attendees' motivations. Dewar et al (2001) replicated Schneider and Backman's (1996) study to conduct a festival-goer motivation study at the Harbin Ice Lantern and Snow Festival in mainland China. They found that the motivations had greater similarity with North American studies than with the Jordanian study.…”

Section: Insert Table 1 Herementioning

confidence: 99%

“…One of the studies in this area is Dewar, Meyer, and Li's (2001) research on the Harbin Ice Lantern and Snow Festival, which examines the reliability of Schneider and Backman's (1996) motivational scale in measuring the reasons for attending a Chinese festival and makes use of quantitative methods. They conclude that a western motivational scale can be applied in a Chinese context.…”

Section: Introductionmentioning

confidence: 99%

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Music festival motivation in China: free the mind

Wood

2014

Leisure Studies

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This paper explores the extent to which music festival attendance is 'universally' motivated or determined by the Chinese cultural and socio-political context.A novel qualitative approach was employed comprising observation of social media conversations and 'chat room' interviews with members of a festival online community. Seven motivators were identified, some similar to those in Western studies but others more specific to festival-goers in mainland China.The culturally specific motivators were identified as 'spiritual escape' and 'spiritual pursuit' and the universal motivators as 'togetherness', 'love of the music', 'novel experience', 'music sharing', and 'educational enrichment'. This paper focuses on the two culturally embedded motivators only.The implications of the study are that, although, growing, there are still very few music festivals featuring 'pop' or 'western' style music and these few are relatively new to Chinese people. Their attendance at them is, therefore, motivated differently to attendees at similar festivals in western countries. These motivating factors are mediated by the particular social, political and cultural factors at work in this complex country. The findings indicate that although many of the motivational factors for attending a music festival appear to be universal there are clearly factors which are culturally bound and therefore unique to the cultural context. These differences appear to be created by the social constraints, rapidly changing economy and the many contradictions inherent in modern mainland China. These conditions create a greater contrast between everyday life in mainland China and the liminal hedonistic space provided by the Festival. Further research is needed to validate theses initial findings within China and to explore how rock music festival motivations differ in other non-western cultures.

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Section: Insert Table 1 Herementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Music festival motivation in China: free the mind

Wood

2014

Leisure Studies

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“…al., 1995;Chang, 2006Chang, , 2011Crompton and Mackay, 1997;Uysal, 1996, 1998;Lee, 2000;Lee et. al., 2004;Mc Morland and Mac Taggart, 2008;Mohr et al, 1993, Park et al, 2008Schneider and Backman, 1996;Scott, 1996;Uysal et al, 1993). While in the international literature, there are some studies which reveal that the motives can differentiate as per the events, in the national literature, it is striking that there is a gap in this subject.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…The researches which have been made in recent years indicate that the motives of the individuals participating in an event, play a determining role in the management of the events. (Backman et al, 1995;Chang, 2006;Crompton and Mackay, 1997;Uysal, 1996, 1998;Lee, 2000;Lee et al, 2004;McMorland and MacTaggart, 2008;Mohr et al, 1993;Schneider and Backman, 1996;Scott, 1996;Uysal et al, 1993). Starting from this point of view, investigating the motives of the visitors that participate in events and determining the demographic characteristic could make important contributions with regard to the planning and marketing of the events.…”

Section: Introductionmentioning

confidence: 99%

The Comparison of the Demographic Features of the Participants in Terms of Participation Motives to Different Events

Günlü¹,

Lale²

2015

Journal of Yaşar University

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“…The differences in the motivations of first-time and recurrent visitors were examined as well (13). The intercultural equivalence of the motivation scale was studied too (14). Factors attracting visitors were distinguished from the factors that repel them (15).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The Gourkovo city bio-rally - between tradition and alternative tourism

Stoykova¹

2015

TJS

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Event tourism, as an alternative form of tourism, has established itself on the Bulgarian market, because it satisfies specific travel demands. Every year at the beginning of September in the city of Gourkovo, it is held a Bio-rally (donkey cart race), which traditionally attracts many guests and visitors from the country and abroad. The race with donkey carts is a special local event and it has long since become a trademark of the city. The purpose of this study is to trace and study the development of specialized kind of event tourism in the town of Gourkovo, following the example of the Bio-rally with donkey carts. Based on a recently conducted survey, an attempt was made to identify tourist's motivational factors for traveling, as well as their satisfaction with the event. The used scientific methods are analysis and synthesis, induction and deduction.Key words: bio-rally, alternative tourism, event tourism I. THEORETICAL BACKGROUNDThe term "event tourism" has become quite popular in contemporary literature as a relatively new type of tourism, which has aroused considerable interest. Here, the primary goal of the journey is to attend a specific event. Event tourism offers a unique festive atmosphere, great conditions for recreation, and unforgettable experiences. The main distinctive feature of event tourism is the multitude of exciting and unique moments. This is a fast-developing type of tourism with great potential (1).In the beginning of the XXI century, a number of leading authors have claimed that festivals and events comprising a one-time performance within an urban environment or a city performance can bring high economic gains by improving the reputation of the populated areas, their products and institutions. They attract tourist flows, capital and investments. For many cities, the key motivation for the development of strategy and organizing an event, which attracts tourists' interest, is to _______________________________ * Correspondence to : Blaga Stoykova, Department of Regional Development, Faculty of Economics, Trakia University, Stara Zagora 6000, Bulgaria, email: blaga_st@abv.bg recover from long-term economic stagnation. It can be said that festivals and events are a wider spectrum of new "cultural strategies" (2, 3).A number of researchers view these events as an important engine of tourism, as well as an efficient stimulant for improving the destination's public image (2, 4-9).Special local events attract a varied tourist flow. Studying the motives for their visit is a leading element of the studies. Such studies are very important, in order to find the precise market niche and, to a great extent, to take measures in order to satisfy the visitors' demands.During the last decades of the XX century several classic studies have been published in English-language literature, with regard to festival motivation related to festivals from various parts of the world, covering a wide spectrum -starting from the USA, passing through a number of European countries and reaching countrie...

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Cross-Cultural Equivalence of Festival Motivations: A Study in Jordan

Cited by 106 publications

References 0 publications

Music festival motivation in China: free the mind

Music festival motivation in China: free the mind

The Comparison of the Demographic Features of the Participants in Terms of Participation Motives to Different Events

The Gourkovo city bio-rally - between tradition and alternative tourism

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