Cross-cultural differences in processing of architectural ranking: Evidence from an event-related potential study

Mecklinger, Axel; Крюкова, О.С.; Mühlmann, Heiner; Grünwald, Thomas

doi:10.1080/17588928.2013.869740

Cited by 14 publications

(22 citation statements)

References 18 publications

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“…Taking the framed-line test as an example, Japanese participants were better in copying the relative length of the lines, but had the disadvantage in copying the absolute length of the lines [4]. A recent cross-cultural ERP study provides evidence consistent with this argument [22]. 'Holistic' thought includes 'attention to relationship' as its core feature.…”

Section: Discussionmentioning

confidence: 86%

Cultural differences in sensitivity to the relationship between objects and contexts

et al. 2014

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Cross-cultural differences in Easterners and Westerners have been observed in different cognitive domains. Differential sensitivity to the relationship between objects and contexts might be an underlying cognitive mechanism for these differences. Twenty-one Chinese and 22 Germans participated in a three-stimulus event-related potential oddball task. They were instructed to monitor geometrical forms filled in black (targets) that were presented among a series of blank geometrical forms (standards). Novel stimuli were colored images of common objects. Robust novelty P3 and target P3 over the entire scalp were observed in both groups. As compared with the German group, Chinese participants showed larger amplitudes of novelty P3 and target P3 over frontal regions and earlier peak latency for target P3. This indicates a higher sensitivity to the relationship between contexts and objects in the Chinese as compared with the German group, which might be an underlying mechanism for cross-cultural differences reported in many cognitive domains.

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Section: Discussionmentioning

confidence: 86%

Cultural differences in sensitivity to the relationship between objects and contexts

et al. 2014

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“…The researchers posited that the N300 response corresponded to the classification of semantic judgment, whereas the N400 response reflected the degree of semantic congruence. Mecklinger, Kriukova, Muhlmann, and Grunwald (2014) researched the cognitive differences in understanding architectural styles between European and Chinese participants. They chose different European architectural styles as their experimental materials based on categorization.…”

Section: Introductionmentioning

confidence: 99%

Effects of Semantic Congruence on Sign Identification: An ERP Study

Hou

2019

Hum Factors

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Objective The purpose of this study was to investigate the effects of semantic congruence and incongruence on sign identification by using event-related potentials (ERPs). Background Sign systems have crucial roles in public spaces and traffic facilities. Poorly designed signs can easily confuse pedestrians and drivers and reduce the efficiency of public activities and urban administration. Method Thirty-one participants completed a sign identification experiment independently in a laboratory setting. Experimental materials were selected from GB/T 10001, a Chinese national recommendation standard that is officially named Public Information Graphical Symbols for Use on Signs. All ERP data were processed using MATLAB 13b, and behavioral data were analyzed using Stata 14. Results N170, P200, N300, and N400 components were induced during semantic processing. Statistical analysis revealed that semantic congruence has a main effect on N300 in the frontal region and has a main effect on N400 at FZ in the frontal region, CPZ in the parietal-central region, and PZ in the parietal region. Amplitudes of N300 induced by picture–word matching were considerably different between the two experimental conditions at electrodes FZ and FCZ. Amplitudes of N400 were significantly larger in the incongruent condition than in the congruent condition. Conclusion The study demonstrated that N300 and N400 are promising indicators for measuring semantic congruence in future sign design. Application Our findings provide ERP indicators for measuring the semantic congruence of sign design, which can be easily applied to improve the efficiency of sign design and sign comprehension.

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“…Many authors generally agree with this 'perceptualist' idea that aesthetic impressions are based on the visual processing of elementary and structural stimulus features (Di Dio, Macaluso, & Rizzolatti, 2007;Gregory, Harris, Heard, & Rose, 1995;Ramachandran & Hirstein, 1999;Redies, 2007;Redies, Hasenstein, & Denzler, 2007;Spehar, Clifford, Newell, & Taylor, 2003;Vartanian et al, 2013;Zeki, 1999). More specifically, neuroimaging and electrophysiological studies identified various cortical and sub-cortical areas that are involved in the visual processing and ratings of architectural objects (Aguirre, Zarahn, & D'Esposito, 1998;Epstein & Kanwisher, 1998;Ishai, Ungerleider, Martin, Schouten, & Haxby, 1999;Mecklinger, Kriukova, Mühlmann, & Grunwald, 2014;Oppenheim et al, 2010). Numerous studies indicated that even simple visual features can induce elementary implicit (expressive) meanings of visual objects: for instance, oblique lines induce impression of dynamics, red color induces impression of warmth, etc.…”

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confidence: 99%

Subjective experience of architectural objects: A cross-cultural study

Marković¹,

Stevanović

Sanja

et al. 2016

Psihologija

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The purpose of the present study was to compare Serbian and Japanese participants in their subjective experience of Serbian and Japanese architectural objects. Subjective experience was operationalized through the ratings on the bipolar scales (e.g. pleasant-unpleasant). In the Preliminary study 1, a set of twelve rating scales was generated. In the Preliminary study 2 twelve Serbian and twelve Japanese architectural objects were specified. In the main experiment two groups of participants, twenty-one Serbian and twenty Japanese, rated twelve Serbian and twelve Japanese objects. A factor analysis extracted three dimensions of subjective experience: Beauty, Firmness and Fullness. Analysis of variance have shown that both Serbian and Japanese participants agreed that Japanese architectural objects looked more beautiful and firmer than Serbian objects. These finding is generally in line with perceptualist hypothesis that stimulus constraints are more effective than culture. However, interactions revealed some cultural differences that are consistent with culturalist hypothesis: compared to Serbian participants, Japanese participants rated Japanese architectural objects as more beautiful, whereas, compared to Japanese, Serbian participants rated Serbian objects as less fragile and emptier than Japanese objects. Generaly, our study have shown that Serbian (Western) and Japanese (Eastern) participants show general similarity in their subjective experience of architectural objects.

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Cross-cultural differences in processing of architectural ranking: Evidence from an event-related potential study

Cited by 14 publications

References 18 publications

Cultural differences in sensitivity to the relationship between objects and contexts

Cultural differences in sensitivity to the relationship between objects and contexts

Effects of Semantic Congruence on Sign Identification: An ERP Study

Subjective experience of architectural objects: A cross-cultural study

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