Cross-Cultural Concepts in Cultural Product Design

Abstract

Cultural product design with a cross-cultural approach is currently in high demand by the younger generation. This positive thing increases the respect for local culture. However, the lack of industry player's knowledge of cross-culture principles makes less cultural ideology conveyed. This study aims to determine the process of cross-culture in design using a case study of casual sneaker shoes with ancient Javanese script culture (Hanacaraka) in the design. This research uses a qualitative case study by studying the form, function, and symbolic meaning of the culture in the shoe product design process. The results of this study found that the use of culture in popular products needs to pay attention to the symbolic meaning that represents the local culture. The use of culture in the design of cultural products gives a different look to provide its own identity that results in strengthening branding and strengthening the economy for local brands. Difficult cultural preservation can represent cultural product design with the concept of crossculture. The implication of this research is to provide steps in the process of cross-cultural methods in industries, especially local brands that carry the cultural locality of their products. Besides, this study also has implications on the cross-culture method for the preservation of Hanacaraka culture.

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