Cross-country differences in private-label success: An exploratory approach

Sebri, Mouna; Zaccour, Georges

doi:10.1016/j.jbusres.2017.07.009

Cited by 29 publications

(22 citation statements)

References 32 publications

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“…Private labels (PLs, i.e., own brands) are becoming increasingly important [1] in the consumer decision-making process [2][3][4][5][6][7][8][9][10][11] and support the creation and attainment of a competitive advantage by various enterprises [12].…”

Section: Private Labelmentioning

confidence: 99%

“…Products under PLs are sold under a retailer's brand, which may be the retailer's own name or a name that is used exclusively [13] and known as a home brand, store brand, or own-label brand [14]. PLs can also be described as a retailer-owned private label brand [15], private label brand (PLB) [9], store brand [2,5,[16][17][18], own brand [5], private label [1,10,[18][19][20][21][22][23], or private brand [11]. Some researchers use other descriptions, e.g., private label (store) brand [6] or private label product [24].…”

Section: Private Labelmentioning

confidence: 99%

“…The importance of PLs in global retail trade is increasing [10,20,[25][26][27][28][29]. According to the Nielsen Report, a new retail revolution connected with the development of private label products is currently taking place.…”

Section: Private Labelmentioning

confidence: 99%

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Organic Private Labels as Sources of Competitive Advantage—The Case of International Retailers Operating on the Polish Market

et al. 2018

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The main aim of this study was to determine how chains of modern international retailers can achieve a competitive advantage (CA) by introducing private labels (PLs) in the organic category and can, in turn, stimulate the consumption of food produced with respect to sustainability principles. The research was conducted with the use of a qualitative approach and involved two steps. First, in order to select retailers with organic private labels (OPLs) and producers delivering products under OPLs, in-depth semistructured interviews were conducted with the representatives of management boards of 17 enterprises. Second, in order to analyze the assortment-based competitive advantage of the OPLs in depth, 8 enterprises were analyzed. In order to explore the price-related competitive advantage, three products offered under PLs, organic PLs, producer brands, and imported brands were selected for subsequent analysis. For retail chains, it was found that the introduction of OPLs is the source of CA via six contributors, namely, price, range of assortment, type of PLs, image of the retailer, sustainability and specific process, and product-related attributes of organic food. Extension of offers with organic private labels makes it easier for consumers to buy organic food at more affordable prices and follow the principles of proper nutrition and a sustainable diet with low environmental impact. At the same time, the international retailers can position themselves as chains contributing to more sustainable consumption.

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Section: Private Labelmentioning

confidence: 99%

Section: Private Labelmentioning

confidence: 99%

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Organic Private Labels as Sources of Competitive Advantage—The Case of International Retailers Operating on the Polish Market

et al. 2018

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“…Worryingly, Customers have famine knowledge of private label brands in Africa, leaving them prone to negative perceptions, in the process hindering their utmost growth in their market share (Beneke, 2010;Beneke & Carter, 2015). Hence, Sebri & Zaccour (2017) in their study offered that retailers in emerging economies must provide private label brands that are linked to what customers expect of them (PLBs). This calls for African and South African grocery retailers to advance their branding activities to successfully build positive associations with customers and private label brands.…”

Section: Private Label Brands In Africamentioning

confidence: 99%

Prevailing Perceptions and the Growth of Private Label Brands in Africa and Europe: An Overview

Ndlovu

2019

JEBS

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This paper reviewed the existing literature in different parts of the continents, focusing specificallyin Africa and Europe, critically reviewing past and recent literature of studies on customers’ perceptionstowards private label brands. Such review article enabled the writer to understand the prevailing state ofprivate label brands across different continents; in the process enabling grocery retailers, marketingpractitioners and academics a clear view of the state of customers’ perceptions around the globe. The resultsfound that the international state of private label brands has somehow improved in some parts of the globe,especially in Europe and Americas, where private label brands have enormously improved customersperceptions of their private label brands and in the process actively competing with national brands for themarket share. Opposing such success, In Africa there seems to be somehow lack of improvement in the earlyperceptions of private label brands in the process not fully challenging national brands. Noticeably, in Africathere seems customers still perceive private label brands as alternatives of national brands in tougheconomic conditions. Hence, grocery retailers need to extensively invest on their private label brands in orderto competitively challenge and change existing customer perceptions. Key investments should be in branding,promoting and educating customers about private label brands.

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“…According to Sebri and Zaccour [2017], private labels (PLs) (brands sold exclusively by retailers) are no longer a marginal phenomenon in retailing. Cuneo et al [2015] suggest that PLs have become a challenge for manufacturer brands, as evidenced by PLs' impressive growth over the past decade, having earned the trust of a large number of customers [Lamey et al, 2012].…”

Section: The Growth Of Private-label Brandsmentioning

confidence: 99%

Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research

Garczarek-Bąk

2018

International Journal of Management and Economics

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Objective: This paper investigates the explicit and implicit factors affecting private-label (PL) products’ possible purchase decision for different retailers. Design: The study uses eyetracking and electroencephalography (EEG) to explore the differences in eye movement and brain activity for PL products. This article examines how approach motivation, measured by total fixation duration and by EEG asymmetry over the frontal hemisphere of the brain, predicts PL purchase decision. Findings: This study investigates implicit variables that can influence consumers’ willingness to PL purchase. The relatively greater left frontal activation (i.e., higher approach motivation) during the predecision period predicted an affirmative purchase decision in some cases. The eyetracking study did not reveal differences between women’s and men’s esthetics sensitivity toward the presented PL products. EEG research proved that consumers were not influenced by the PL product price. Originality/value: Literature lacks credible information on young buyers’ behavior in the context of PL products. This paper elaborates on PL perception, revealing the neural origins of the associated psychological processes.

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Cross-country differences in private-label success: An exploratory approach

Cited by 29 publications

References 32 publications

Organic Private Labels as Sources of Competitive Advantage—The Case of International Retailers Operating on the Polish Market

Organic Private Labels as Sources of Competitive Advantage—The Case of International Retailers Operating on the Polish Market

Prevailing Perceptions and the Growth of Private Label Brands in Africa and Europe: An Overview

Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research

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