2019
DOI: 10.2478/emj-2019-0024
|View full text |Cite
|
Sign up to set email alerts
|

CRM influence on organisational performance — the moderating role of IT reliability

Abstract: Purpose. This article mainly aims to verify the role of IT reliability as the factor potentially strengthening the CRM influence on organisational performance and conclude whether the IT reliability is indeed an important factor shaping the CRM ability to generate value for an organisation. Methodology. The empirical research was conducted to verify the existence of such a relation. The research was carried out based on the survey performed among organisations, and the sample included 558 entities from Poland … Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

0
8
0

Year Published

2020
2020
2024
2024

Publication Types

Select...
6
1

Relationship

1
6

Authors

Journals

citations
Cited by 9 publications
(8 citation statements)
references
References 42 publications
(48 reference statements)
0
8
0
Order By: Relevance
“…The difficult conditions of the modern economy have placed organizational performance at the center of modern organizations’ attention [ 2 , 12 ], in particular as a vital part of monitoring organizations’ progress [ 13 ]. It is also worth noting that in the field of management sciences, it has become a construct which is receiving a lot of attention [ 14 17 ]. Organizational performance is defined as the ability to acquire and transform various types of resources (including human, financial or technical) in order to carry out tasks and achieve the goals of the organization [ 18 ].…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…The difficult conditions of the modern economy have placed organizational performance at the center of modern organizations’ attention [ 2 , 12 ], in particular as a vital part of monitoring organizations’ progress [ 13 ]. It is also worth noting that in the field of management sciences, it has become a construct which is receiving a lot of attention [ 14 17 ]. Organizational performance is defined as the ability to acquire and transform various types of resources (including human, financial or technical) in order to carry out tasks and achieve the goals of the organization [ 18 ].…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…A concise definition of controlling is provided by Robbins & Coulter (2018), which define controlling as a process of monitoring, comparing, and correcting work and business performance. According to Tworek & Sałamacha (2019), controlling is currently often implemented as a management-support method, which, raises certain controversies associated with its practical perception and use. These controversies primarily result from the multithreaded history of controlling, which promotes differences in the perception around the world (Mocanu, 2014).…”
Section: Literature Reviewmentioning
confidence: 99%
“…They point out that "CRM brings together people, technology and organizational capabilities to ensure connectivity between the company, its customers and collaborating firms". Similarly, the research by Tworek and Sałamacha (2019), which involved a group of 558 entities from Poland and 564 from Switzerland, stresses that reliable IT solutions are a factor that strengthens the impact of the CRM on the organization's performance.…”
Section: Impact Of the Crm On Organizational Effectiveness And Performentioning
confidence: 99%