Critiquing Children’s Consumer Culture: An Introduction to The Marketing of Children’s Toys

Hains, Rebecca C.; Jennings, Nancy A.

doi:10.1007/978-3-030-62881-9_1

Cited by 2 publications

References 28 publications

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Chapter 1. Ethics, epistemologies, and relational ontologies in researching children’s cultures

Deszcz-Tryhubczak¹,

García-González²

2023

Children’s Literature, Culture, and Cognition

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This chapter argues for a new materialist and posthumanist understanding of children’s cultures as formed by naturalcultural assemblages destabilizing anthropocentric notions of childhood, adulthood, agency, age, creativity, and text. The chapter provides an overview of recent developments in childhood studies – in particular around the decentering of the child (Spyrou 2017, Diaz-Diaz & Semenec 2020) and the “after childhood” approach (Kraftl 2020) – to propose that they may enable new methodological openings in textual and empirical work with texts and media (co-)created for/by/with young audiences.

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Chapter 1. Ethics, epistemologies, and relational ontologies in researching children’s cultures

Deszcz-Tryhubczak¹,

García-González²

2023

Children’s Literature, Culture, and Cognition

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Features of Preschoolers’ Use of Digital Media: New Socio-Cultural Context

Smirnova

Klopotova

Rubtsova

et al. 2022

Social Psychology and Society

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Objective. In the empirical study reveal the peculiarities of parents’ position in relation to preschoolers’ media use and parent-child relationship under digital transformation. Background. In recent years all over the world children tend to get acquainted with gadgets very early and spend more and more time with them. There is also an increase in digital content, designed for children of early and preschool age. In these circumstances many parents face challenges in organizing their children’s interactions with digital devices. Despite the importance of the problem, the research, devoted to various aspects of preschoolers’ use of technologies, is still rather scarce. The relevance ofsuch research is due to the need of constructing efficient means of child-adult cooperation, mediated by new digital signs. Study design. In the framework of the study a questionnaire “Parents and children in digital interactions”, which included 19 questions, was elaborated. The survey was conducted in different social networks via a Google-form. Participants. The study sample included 6376 parents of children aged from 2 to 7 years old (from the Russian Federation). Measurements. Quantitative analysis of the data was conducted by the means of descriptive statistics, while calculations were made in SPSS V23. Results. The empirical data revealed some tendencies in the use of digital devices by contemporary Russian preschoolers. First, Russian preschoolers more often get access to “adult” devices, such as smartphones, computers, or tablets, rather than to gadgets, specifically designed for children (IoT, books and games with QR-codes, AR etc.) The data also showed, that while providing access to gadgets, preschool¬ers’ parents expect a developmental and educational effect. However, while organizing their children’s interaction with gadgets, most parents rely on their child’s preferences and their own curiosity, rather than on professional recommendations. Conclusions. Under the fourth Information Revolution humanity faces a situation, when the child from early age gets access to the adult’s labour tool. This actually means a totally new social situation of development, that is, new forms of child-adult activity. Therefore the academic community faces the challenge of investigating digital media as a new cultural means.

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Critiquing Children’s Consumer Culture: An Introduction to The Marketing of Children’s Toys

Cited by 2 publications

References 28 publications

Chapter 1. Ethics, epistemologies, and relational ontologies in researching children’s cultures

Chapter 1. Ethics, epistemologies, and relational ontologies in researching children’s cultures

Features of Preschoolers’ Use of Digital Media: New Socio-Cultural Context

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