“Father, Son and Holy Spirit” is not a name for God, but a doxological convenience; a mode of reference to the transcendent mystery that is condensed in Jesus’ person and work. It therefore ought to be possible to refer to God differently without referring to a different God, to use other “names” for God that are just as true to the triadically structured mystery revealed in the economy of God’s salvation. Those who argue that this breaks the semantic link with the narrative of God’s incarnation in Jesus Christ neglect the subjective and pneumatological aspect of our address to God.