Abstract:An ethnographic study in Unilever - a large multinational food company – performed an unintended intervention in the assessment of the value of basic science by the management of Unilever R&D. Using accounts by the ethnographer and by a corporate R&D manager, we describe how the ethnographer’s interest in good food design was connected to issues of R&D organization in an interactive research process. The particular setting required regular involvement of key actors in the set-up and des… Show more
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