Criticising images: critical discourse analysis of visual semiosis in picture news

Wang, Jiayu

doi:10.1080/02560046.2014.906344

Cited by 49 publications

(55 citation statements)

References 23 publications

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“…In other words, our primary analysis was concerned with the textual 'face value' of each meme in the sample, and this analysis was also informed by the images that accompanied the text. Whereas memes "braid text and image" (Milner 2013b(Milner , 2363, and CDA research increasingly looks to multimodal analysis (van Leeuwen 2009;Wang 2014), particularly in the social media domain (KhosraviNik and Unger 2015), text was decidedly more important in our sample. Some stereotypes -racialised and gender-biased messages, for instanceare easily expressed visually.…”

Section: Methodsmentioning

confidence: 85%

‘Liking and Sharing’ the stigmatization of poverty and social welfare: Representations of poverty and welfare through Internet memes on social media

Dobson

Knežević

2017

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Abstract:Internet memes play an important role in the reproduction, reinforcement and circulation of social stereotypes, including those about people who live in poverty. In this paper we investigate the relationship between Internet memes and stereotypes about poverty by examining a set of memes that make claims about one particular aspect of poverty in highincome countries -receipt of social assistance in the form of welfare cheques, medical coverage and food. We apply critical discourse analysis to a set of widely circulated poverty memes to identify how notions of individual responsibility and deservedness surface in these messages. Whereas the memes in our sample consist of both visual and textual elements, we found that the text was decidedly more important for reproducing stereotypes linked to the abstract neoliberal values of individual responsibility and participation in market economy. Keywords

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Section: Methodsmentioning

confidence: 85%

‘Liking and Sharing’ the stigmatization of poverty and social welfare: Representations of poverty and welfare through Internet memes on social media

Dobson

Knežević

2017

tripleC

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“…Yus, 2019), were duly analysed qualitatively based on a grounded-theory approach and following the premises of Multimodal Discourse Analysis; this involved paying attention to multiple, very subtly interwoven components merging various modalities (e.g. Jewitt et al, 2016;Kress, 2010;van Leeuwen, 2004;Wang, 2014). Importantly, through their choices across modalities, meme authors make some components of meaning more salient while suppressing others (Smith, 2019).…”

Section: Methodsmentioning

confidence: 99%

COVID-19 memes going viral: On the multiple multimodal voices behind face masks

Dynel

2020

Discourse & Society

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Advancing the concept of multimodal voicing as a tool for describing user-generated online humour, this paper reports a study on humorous COVID-19 mask memes. The corpus is drawn from four popular social media platforms and examined through a multimodal discourse analytic lens. The dominant memetic trends are elucidated and shown to rely programmatically on nested (multimodal) voices, whether compatible or divergent, as is the case with the dissociative echoing of individuals wearing peculiar masks or the dissociative parodic echoing of their collective voice. The theoretical thrust of this analysis is that, as some memes are (re)posted across social media (sometimes going viral), the previous voice(s) – of the meme subject/author/poster – can be re-purposed (e.g. ridiculed) or unwittingly distorted. Overall, this investigation offers new theoretical and methodological implications for the study of memes: it indicates the usefulness of the notions of multimodal voicing, intertextuality and echoing as research apparatus; and it brings to light the epistemological ambiguity in lay and academic understandings of memes, the voices behind which cannot always be categorically known.

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“…They put forward a Multimodal Critical Discourse Analysis (MCDA) that aims to uncover the power relations and ideology behind the surface of linguistics and visual strategies. Nevertheless, if we investigate their studies further, the CDA approach is still mainly applied in the verbal text [27].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

A Multimodal Critical Analysis in Business Discourse: the Case of the Corporate Annual Report of Tesco

Tang¹

2018

Proceedings of the 5th International Conference on Education, Language, Art and Inter-Cultural Communication (ICELAIC 2018)

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Drawing on the theory of Multimodal Critical Discourse Analysis (MCDA), this paper explores the language use in the strategic part of Tesco's corporate annual report. By focusing on both visual and verbal modes employed in the selected text, the paper not only discusses their discursive features separately, but also investigates how they work as a whole in conveying the integrated messages and reflecting the ideology of the speakers. In addition, it adopts a new framework to further dig out the social issues and power relations hidden behind the discourse from three different layers. The main finding is: the text producers of the annual report intend to create a positive image of Tesco and narrow the relationship with their target readers via the employment of discursive strategies.

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Criticising images: critical discourse analysis of visual semiosis in picture news

Cited by 49 publications

References 23 publications

‘Liking and Sharing’ the stigmatization of poverty and social welfare: Representations of poverty and welfare through Internet memes on social media

‘Liking and Sharing’ the stigmatization of poverty and social welfare: Representations of poverty and welfare through Internet memes on social media

COVID-19 memes going viral: On the multiple multimodal voices behind face masks

A Multimodal Critical Analysis in Business Discourse: the Case of the Corporate Annual Report of Tesco

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