Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs

Dahl, Andrew J.; Peltier, James W.; Schibrowsky, John A.

doi:10.1177/0273475317752452

Cited by 54 publications

(47 citation statements)

References 68 publications

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“…This is important evidence for promoting marketing activities concerned with any kind of learning by using these new technologies. Currently, using animation in the education learning process is growing rapidly, and marketers must acquire methods for motivating student interest in this field (Dahl et al., 2018).…”

Section: Introductionmentioning

confidence: 99%

Behavior intention of animation usage among university students

Dajani

Hegleh²

2019

Heliyon

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This research aims to test the antecedents that influence behavior intention of animation usage among marketing students in universities depending on the extended unified theory of acceptance and use of technology (UTAUT2) introduced by Venkatesh et al. (2012). Partial least square structural equation modeling approach was used to analyze information gathered from undergraduate marketing students in Jordanian universities. The results revealed that hedonic motivation, performance expectancy, students' innovativeness, learning value and effort expectancy were significant constructs influencing the behavior intention of animation usage. The research extended UTAUT2 in the field of animation usage by integrating the constructs of learning value and students’ innovativeness to the model. The research provides practitioners and teachers in the marketing field with advantageous methods in their learning process.

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Section: Introductionmentioning

confidence: 99%

Behavior intention of animation usage among university students

Dajani

Hegleh²

2019

Heliyon

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“…With emphasis on strategy development in a constantly shifting macro-environmental landscape, marketing education is adept at transforming to meet the emerging needs of marketing professionals as they plan in the ever-changing global environment (Rosa, 2012). Marketing has a history of using and teaching critical thinking to predict and create innovation, to meet the needs of consumers, and to prepare for and adapt to crisis in the market (Dahl, Peltier, & Schibrowsky, 2018). For decades, marketing academicians have taught students to prepare for constant change through scenario planning and adaptive market strategies (Van Doran & Smith, 1999).…”

Section: Practical Implicationsmentioning

confidence: 99%

Future Thinking Continuity of Learning in Marketing: A Student Perspective on Crisis Management in Higher Education

Rayburn

Anderson

Sierra

2020

Marketing Education Review

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To boost understanding of how universities can develop strategies to ensure continuity of learning in anticipation of future crises, this research asked business students to reflect on their university's response to the COVID-19 pandemic and to discuss their preferred future of higher education in times of crisis. First, students were asked what their university and professors did well and what they did poorly as the COVID-19 pandemic unfolded. Second, participants were asked to discuss factors that facilitated and hindered personal learning success during the crisis. Finally, students were given the opportunity to share their opinions on the preferred mode in which universities should operate during times of crisis. Data were analyzed to illuminate a path marketing academicians can follow to maintain learning continuity in the face of crises, one which prioritizes shared responsibility among universities, faculty, and students.

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“…Critical thinking brings a person to the opening of such features of an object (or situational characteristics, or a context of an issue) that have previously been hidden from him/her. When a student reflects over a problem critically, a whole new perspective evolves, new opportunities and new restrictions for the chosen research methodology appear, new methods and approaches can be applied, even the aim and tools for the problem study may change (Dahl, 2018).…”

Section: Teaching Is Not Knowledge Transfermentioning

confidence: 99%

Social Implications of Media Education in the Curriculum of a Future Teacher

Zashikhina¹,

Postnikova²

2019

Media Education (Mediaobrazovanie)

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The article highlights the social implications that determine the use of media in contemporary education. Features of a new post-industrial society advance the necessity to redefine professional competences, taught within all kinds of curricula. Pedagogical schooling is no longer viewed from the perspective of the teacher-centred approach. Students find themselves in the centre of all educational practices. Learners are given a right, and consequently, responsibility to make choices. They receive the opportunity to enjoy a rich assortment of media, which is profoundly used as a learning source by most teachers today. Students can either judge media texts, and manage their content, by themselves, or rely upon teacher's professionalism. In such a context media competence acquires limitless importance. The authors theorize the necessity of mastering media literacy for future teachers. The experience of implementation of the knowledge of media studies is exemplified by the course "Philosophy and Psychology of Education". The curriculum was developed in the framework of the international master programme "Foreign Language Acquisition and Teaching" taught at Northern (Arctic) Federal University (NARFU). In conclusion, a dependency of modern education participants on their understanding of the mechanism and impact of media is pointed out.

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Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs

Cited by 54 publications

References 68 publications

Behavior intention of animation usage among university students

Behavior intention of animation usage among university students

Future Thinking Continuity of Learning in Marketing: A Student Perspective on Crisis Management in Higher Education

Social Implications of Media Education in the Curriculum of a Future Teacher

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