2014
DOI: 10.4324/9780203136225
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Critical Political Economy of the Media

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Cited by 141 publications
(93 citation statements)
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“…On social media platforms, it is easy for a user to share content for the sake of creativity in one post and in the next share a post because they have been paid by a company to produce sponsored content. Many media operate in what economists call a 'dual product market', selling goods ('content') to consumers but also selling their own media audiences to advertisers (Hardy, 2014;Doyle, 2002b: 12). Blogs and social media platforms have this 'dual product market'.…”
Section: Media Literacy and Ugcmentioning
confidence: 99%
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“…On social media platforms, it is easy for a user to share content for the sake of creativity in one post and in the next share a post because they have been paid by a company to produce sponsored content. Many media operate in what economists call a 'dual product market', selling goods ('content') to consumers but also selling their own media audiences to advertisers (Hardy, 2014;Doyle, 2002b: 12). Blogs and social media platforms have this 'dual product market'.…”
Section: Media Literacy and Ugcmentioning
confidence: 99%
“…The internet, which refers to a variety of technologies including cloud storage and services, enables users to shape content because it affords interpersonal, intergroup and individual communications to large audiences; this has been called 'mass self-communication' (Hardy, 2014;Castells, 2009). The internet combines 'vertical' communication, being the creation and distribution of corporate produced one-to-many communication, with a more 'horizontal' communication among everyday people.…”
Section: Internet Content and Usersmentioning
confidence: 99%
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