“…According to Brown (2009), Brown andDillard (2013a), and Dillard and Yuthas (2013), many social responsibility tools have been proposed over the years as a means of promoting multiple-way interaction (Medawar, 1976;Morgan, 1988;Dey, 2003;Gray, 1997;Boyce, 2000;Gray and Bebbington, 2001). In the last decade alone, attempts have been made to promote dialogic accounting technologies and forms of engagement Thomson, 2007;Frame and Brown, 2008;Thomson and Bebbington, 2005) that use online social media.…”