Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review

Testa, Riccardo; Rizzo, Giuseppina; Schifani, Giorgio; Tóth, József; Migliore, Giuseppina

doi:10.1080/20932685.2023.2268669

Cited by 3 publications

(1 citation statement)

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“…The drivers affecting the consumption of sustainable food are very varied and range from the sociodemographic aspects of people (see, e.g., [5,6]) to attributes of food (see, e.g., [7]). According to some authors [8], the decision-making process of green buyers is primarily affected by socio-psychological factors, such as ecological concern and health consciousness. Similarly, other authors [9] showed that people choose green products by virtue of their consciousness of ecological benefits and the green appearance of the products.…”

Section: Introductionmentioning

confidence: 99%

Digital and Green Behaviour: An Exploratory Study on Italian Consumers

Palmieri,

Boccia,

Covino

2024

Sustainability

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This paper aimed to understand consumer behaviour based on different constructs of buying behaviour antecedents, which included attitudes towards social aspects, green values, the value placed on digital channels, and green advertisements. Through an online survey of 650 respondents, we investigated the characteristics that affect consumer behaviour in Italy. A structural equation modelling (SEM) method was then used to explore the effects of the identified constructs on people’s buying behaviour, as well as evaluate their relative importance. On the one hand, the findings showed that among the identified constructs, attitudes towards social aspects have a direct effect on eco-friendly consumption, while green values positively impact both buying behaviour and openness to green publicity. On the other hand, green publicity only shows a weak impact on buying behaviours, while peoples’ attitudes towards digital channels have a positive effect on both eco-friendly consumption and on buying behaviour. In other words, the results suggest that people’s digital propensity, paired with environmental sensibility, may affect the online purchase of sustainable food. In light of the above, these results should be important for makers and experts dealing with green products, particularly sellers. In fact, sellers and marketers should consider our results as insights into their segmentation, targeting, and positioning strategies in markets.

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Section: Introductionmentioning

confidence: 99%

Digital and Green Behaviour: An Exploratory Study on Italian Consumers

Palmieri,

Boccia,

Covino

2024

Sustainability

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Exploring female consumers’ attitudes toward green cosmetics

Kazançoğlu,

Köse

2024

E3S Web of Conf.

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As consumers’ interest in green cosmetics and their desire for the presence of natural, eco-friendly ingredients in cosmetic products increase, the green cosmetics market has also grown increasingly. The aim of this study is to examine female consumers’ attitudes towards green cosmetics with a qualitative approach. Research data was collected by in- depth interview method and analysed by content analysis. Within the scope of the study, first of all, the packaging preferences of the participants in cosmetic products were examined and how the participants defined green cosmetics was investigated. Then, the themes that positively and negatively affected the participants’ attitudes towards green cosmetics were revealed. According to the study results, limited product availability, perception of high price, scepticism, and attitude-behavior gap negatively affect attitudes, while WOM [word of mouth] and social media, emotional value, health consciousness, and price-value image positively affect attitudes.

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