JMCR 2020
DOI: 10.7176/jmcr/71-06
|View full text |Cite
|
Sign up to set email alerts
|

Critical Appraisal of Prevailing Marketing Mix: Applies Particularly to the Digital Marketing Metaphor

Abstract: The generalized objective of this research paper is to critical evaluation of marketing mix in context of 21 st contrary applies particularly to the marketing perspective. This research paper provides an idea to the marketing ideologist and can be used as marketing tools to assist them in pursuing their marketing objectives. Marketing mix is derived from the single P (price) of micro-economic theory. Apart from price other three Ps were introduced into the marketing scene in order to face up into a highly comp… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

0
0
0

Year Published

2023
2023
2023
2023

Publication Types

Select...
4
1

Relationship

0
5

Authors

Journals

citations
Cited by 5 publications
(4 citation statements)
references
References 8 publications
(6 reference statements)
0
0
0
Order By: Relevance
“…In one particular area, female are also unstable [26]. The growth of their credit base is urgently needed given the significance of female entrepreneurs in developing African nations [28].…”
Section: Challenge Faced By Female Entrepreneurs Financial Constraintsmentioning
confidence: 99%
“…In one particular area, female are also unstable [26]. The growth of their credit base is urgently needed given the significance of female entrepreneurs in developing African nations [28].…”
Section: Challenge Faced By Female Entrepreneurs Financial Constraintsmentioning
confidence: 99%
“…In light of the aforementioned, this paper critically examines the relationship between workforce diversity management and organisational performance [14]. To do so, the author reviews earlier research from other academics to determine whether managing workforce diversity has a positive or negative effect on organisational performance [15]. As a result, there has been little research done on the topic of how managing workforce diversity affects organisational performance in Ethiopia, notably in higher education institutions, but none on this topic at Bule Hora University [16].…”
Section: Statement Of the Problemmentioning
confidence: 99%
“…The resource-based approach [26] states that human resource operations, such as training, are investments in human capital that enhance company performance by ensuring that employees have the skills and knowledge required to meet organizational objectives. Positive attitudes are also encouraged by HR procedures [27].…”
Section: Mediation Of Human Capital Between Organization Performance ...mentioning
confidence: 99%