“…The concept expresses the ability of individuals, organizations, clusters, regions or economies to remain in national and / or international competition for higher financial results (Aiginger, 2006). For the company, competitiveness underlines its ability to increase profits in the markets it operates in, as organizations seek strategies to adapt to current business conditions and try to identify their competitiveness factors: marketing mix, positioning of the organization, technologies Ghicajanu et al, 2014).…”