Crisis survival strategies: how a hotel survives during the Covid-19 pandemic

Musadad, Musadad

doi:10.35912/joste.v1i4.402

Cited by 3 publications

(2 citation statements)

References 5 publications

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“…Unlike the normal environment where the brand pulls the customers, and the customers pay a premium for their preferred brands, the case was not so similar during the COVID-19 pandemic (Gogoi, 2021). The COVID-19 pandemic has accelerated the shift in the hotel business (Arabadzhyan et al, 2021;Deloitte, 2020a;Musadad, 2020). Nevertheless, Rezkalla's (2021) study indicates the impact of the COVID-19 outbreak on firms' brand performance.…”

Section: The Effect Of Crisis Management and Brand Performancementioning

confidence: 99%

Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Riyadi,

Leonandri,

Jamaluddin

2024

The European Proceedings of Social and Behavioural Sciences

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The tourism and hospitality industry has been badly affected by the COVID-19 pandemic. The consumption patterns and the brand-building process face an uncertain future because of the unprecedented economic crisis impacts. Therefore, this study investigates how crisis management influences brand reputation and performance, including the factors that influence upscale hotels in the post-COVID-19 crisis in Indonesia. A total of 341 upscale hotel managers were selected as respondents. The hypotheses were tested using the covariance-based structural equation modeling (CB-SEM) analysis. The results indicate that crisis management mitigates the adverse long-term effects of a crisis instead of directly affecting brand reputation and performance. In addition, the result also shows that brand reputation significantly influences brand performance. The findings of the study confirm that guests will keep from ignoring the brand and the brand will suffer long-term damage if the crisis is not managed effectively. Lastly, it is empirically proven that crisis management and a strong brand specifically in the Indonesian hotel industry can assist the hotel industry in selecting the best mitigation strategies to preserve brand performance if a future crisis occurs.

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Section: The Effect Of Crisis Management and Brand Performancementioning

confidence: 99%

Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Riyadi,

Leonandri,

Jamaluddin

2024

The European Proceedings of Social and Behavioural Sciences

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“…Unlike the normal environment where the brand pulls the customers, and the customers pay a premium for their preferred brands, the case was not so similar during the Covid19 pandemic (Gogoi, 2021). The COVID-19 pandemic has accelerated the shift in the hotel business (Arabadzhyan et al, 2021;Deloitte, 2020a;Musadad, 2020). However, competitive pressures worsened some businesses' situations due to a shift in comparative and competitive advantages (Wut et al, 2021).…”

Section: Implicationmentioning

confidence: 99%

Examining the Impact of Crisis Management on Brand Performance of Upscale Hotels in the Post COVID-19 Crisis in Indonesia

Riyadi¹,

Jamaluddin²,

Zulkifly³

2022

IJARBSS

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This research investigates how crisis management and brand performance interact. Data from crisis management, such as signal detection, preparation and prevention, recovery and learning, and brand performance items, are used to evaluate the research model. Existing scales are used to measure all of the focal constructs. The Smart-PLS 3.0 software is used to check the psychometric properties of the rankings and test the hypotheses using partial least squares-based structural equation modelling (PLS-SEM). Building on literature from crisis management and brand performance. This study illustrates the role of signal detection, preparation, prevention, recovery, and learning in influencing brand performance. The perspective used in this study provides insight into how organizations can develop and manage brands from a process perspective. As a result, the endogenous variables crisis management and brand performance have adequate variance explained values, whereas brand performance has a medium conflict explaining the significance. To develop hotel managers, identify the factors that contribute to crisis management on the brand performance of up-scale hotels in Indonesia and may help hotel managers mitigate the effects of this crisis. This study draws on previous research on crisis management and brand performance to argue that organizations must not only maximize brand returns in the current market but also adapt to future changes.

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Hotel and Restaurant Business Under War Conditions: Кey Challenges and Survival Strategies

Levytska¹,

Klymchuk²

2022

Bioeconomics and Agrarian Business

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The full-scale military aggression against Ukraine has formed a completely new socio-economic reality of the functioning of all the sectors of the national economy. The new operating conditions have become a significant challenge for the hotel and restaurant business as well: some business entities were forced to completely stop their activity or repurpose it. Considering that, the issues of forming key strategic orientations and approaches in the hotel and restaurant business with the aim of preserving it and forming the potential of post-war development are gaining special relevance today. The purpose of the research is to characterize the key challenges of the hotel and restaurant business in wartime and to substantiate possible strategies for their survival.Methods. The study analyzes the activities of business entities in the hospitality industry, based on the data of the official statistics and the results of surveys by international analytical companies. An adapted method of ABC analysis is applied in order to rank the challenges of the hospitality industry under martial law conditions.The findings of the research. An analysis of the main indicators of the hospitality industry in Ukraine until 2022 is carried out. The composition and structure of the key challenges to the functioning of business in the conditions of martial law are studied. The identified factors are ranked and classified into three groups: general, specialized, and individual importance. The specific challenges of the hospitality industry under martial law are outlined and possible strategies for overcoming them are defined

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Crisis survival strategies: how a hotel survives during the Covid-19 pandemic

Cited by 3 publications

References 5 publications

Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Examining the Impact of Crisis Management on Brand Performance of Upscale Hotels in the Post COVID-19 Crisis in Indonesia

Hotel and Restaurant Business Under War Conditions: Кey Challenges and Survival Strategies

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