Crises Communication vs. United Nation Sustainable Development Goals: The 7S Paradigm as Feasible Solution Facilitator

Abstract

This research's overarching topic is the analysis of present and future crises and/or challenges traced back to the gap between the United Nation (UN) Sustainable Development Goals (SDGs) and sectors, which are predicted to growth in contradictory unsustainable ways. Its aim is the development of common, globally applicable guidelines based on seven stakeholder analyses tools. These tools are condensed to the so-called "7S(-stakeholder) Paradigm"referring to Public Stakeholder Analysis (i.e., Policy Field Analysis and Crises Communication/Management), Stakeholder Identification, Stakeholder Prioritisation, Stakeholder Interest Analysis, Stakeholder Response Strategies, Stakeholder Performance Gaps, and Stakeholder Communication Strategies. Private, public as well as the third sector, related environmental, political, socio-economic, and educational challenges might manifest by their clash with the UN SDGs and the public sector's implementation responsibility. The result are example guidelines (i.e., 7S Paradigm) that might act as "decision-trees" -adaptable to different conflictual situations. Thus, potential initial points, appropriate stakeholder communication strategies, etc., might be an advantage. In addition, the herein presented paradigm might be suitable to cover, accompany, and underpin important points, which raise as soon as the public sector must become decisive. The World Economic Forum 2019's hottest-discussed issues (regarding crises related to e.g., politics, polity, policies) were a clear-cut proof of the claim.rules (e.g., the herein developed framework) for not being disoriented in the case of crisis. On the contrary, by doing so, any issue could be identified, classified, resulting in appropriate communication strategies.These guidelines are the nexus of seven stakeholder tools -chosen from many options suitable to cover the specific aspect -condensed to the socalled "7S Paradigm". "7S" is referring to different aspects of stakeholder theory, management, communication, about processes, their sequence, and execution, so to manifest a self-and frame-analyses in order to come up with the most effective crisis communication, worst, common and/or best-case management strategies. Thus, due to the aggregation, or to be precise, condensation of these instruments it might have the power, legitimacy to help emerge future pathways for many sectors' improvement regarding sustainability.In the following, Section 2 is dedicated: 1) to theories regarding current crises typology systems; 2) crisis communication, and their management. Further, 3) it presents an overview over potential stakeholder theories/instruments, their sequence, and execution that might be appropriate to meet this research's target. The result, particularly, the selection of suitable tools and their melt-down to the 7S Paradigm is presented in Section 4 following the applied methodology (Section