2004
DOI: 10.1016/j.elerap.2003.09.002
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Credit Based Group Negotiation for aggregate sell/buy in e-markets

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Cited by 26 publications
(23 citation statements)
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“…6,7 Online group buying is a common aspect of electronic commerce that creates numerous business benefits for both e-shoppers and e-vendors. Hence, stimulating impulse purchases among group buyers is an important goal of online retailers.…”
Section: Literature Review and Research Hypothesesmentioning
confidence: 99%
“…6,7 Online group buying is a common aspect of electronic commerce that creates numerous business benefits for both e-shoppers and e-vendors. Hence, stimulating impulse purchases among group buyers is an important goal of online retailers.…”
Section: Literature Review and Research Hypothesesmentioning
confidence: 99%
“…Group-buying is also considered as a special type of reverse auction. For group-buying, an electronic market place usually a server computer, is a more convenient place than a traditional market, because it is very diffi cult to fi nd a certain group of people with the same demand latter (Yuan and Lin, 2004). As the largest market, in China, hundreds of group buying forums have appeared in recent years, such as http://bbs.itoogoo.com/, http://homebbs.sh.soufun.com/, http://www.happyzz.net/, and others.…”
Section: Introductionmentioning
confidence: 99%
“…These stores typically follow "pure clicks" or "clicks and bricks" strategy with minimum or no physical stores. As these sites operate with minimum staff and tight budgets, it is possible for them to achieve significant cost savings, which can then be offered as discounts to customers (Yuan and Lin, 2004). …”
Section: Online Discountsmentioning
confidence: 99%
“…Group buying sites negotiate price and their share with the products and services' suppliers prior to offering it as a deal, and then promote that deal on their website (Yuan and Lin, 2004). For this deal to come into effect, this offer needs to be purchased by the minimum number of customers.…”
Section: Introductionmentioning
confidence: 99%
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