Credibility, source identification and message acceptance: The case of political persuasion

Chébat, Jean-Charles; Filiatrault, Pierre

doi:10.1080/10584609.1987.9962818

Cited by 3 publications

(2 citation statements)

References 17 publications

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“…Sternthal et al (1978) stated that credible sources elicit greater positive attitudes and support. However, Chebat and Filiatrault (1987) found that other factors besides source credibility play a role in message reception. Users tend to exhibit heightened sensitivity and reactivity toward message arguments that diverge from their existing opinions.…”

Section: Discussionmentioning

confidence: 99%

“…Social identity does not show a positive relationship with political expression, while previous studies reflect a preference for political involvement (Nandi & Platt, 2018;Shockley & Gengler, 2020) Further study is recommended to expand the geographical area of YouTube users to describe a wider sociocultural background. Developing the measurement of source credibility by adding attitude aspects to messages is expected to anticipate the findings obtained with a more detailed explanation of results (Chebat & Filiatrault, 1987). The model can be developed by adding mediation variables between social identity and political expression.…”

Section: Limitations and Recommendationsmentioning

confidence: 99%

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Exploring Political Expression Among Indonesian Youth on YouTube: An Investigation of Social Identity and Source Credibility

Venus,

Intyaswati,

Ayuningtyas

2024

Sage Open

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The high consumption rate of YouTube media compared to other social media platforms is a notable feature of contemporary media usage. This is particularly significant in Indonesia, where the current situation demands increased political involvement, particularly among young people. Given the polarization among citizens, political expression through social media has emerged as an effective means of sharing opinions and views. YouTube, with its vast user base and accessibility, has become a prominent platform for such expression. Therefore, this study aims to evaluate the role of social identity, personal identity, source credibility, and word of mouth in political expression. Social Identity and Source Credibility Theories are integrated to form a study model. A sample of 435 YouTube users residing in Jakarta was obtained by distributing questionnaires through social media using the survey method. Furthermore, the Structural Equation Model (SEM) analysis showed that each social identity, personal identity, source credibility, and word of mouth directly affects political expression. The negative relationship between social identity and political expression, as well as source credibility with political expression, requires further study involving motivational and attitudinal variables.

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Section: Discussionmentioning

confidence: 99%

Section: Limitations and Recommendationsmentioning

confidence: 99%

Exploring Political Expression Among Indonesian Youth on YouTube: An Investigation of Social Identity and Source Credibility

Venus,

Intyaswati,

Ayuningtyas

2024

Sage Open

View full text Add to dashboard Cite

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Empirische Befunde aus medienzentrierter Perspektive

Rößler¹

1997

Agenda-Setting

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Perception of the leaders of the United States, the United Kingdom, and Spain in television conferences about Covid-19

Rodero

2022

EPI

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The discourses of the political leaders about the Covid-19 pandemic have become central to many television networks. Many citizens follow these press conferences, as they can be affected by the government’s measures against the virus. Due to its importance, analyzing how these individuals perceive their political leaders in these television appearances is relevant to determining their influence. Therefore, this study aims to analyze the perception of the ex-President of the United States (Donald Trump), the Prime Minister of the United Kingdom (Boris Johnson), and the President of the Government of Spain (Pedro Sánchez) in television conferences devoted to battling against the Covid-19 pandemic. After watching two videos of each leader, a gender-balanced sample of 360 citizens of these three countries (the United States, the United Kingdom, and Spain) evaluated the politicians’ attractiveness, credibility, and persuasiveness as well as the influence of these factors on the public’s attitude toward them and voting intention using an online survey. The results showed that the Spanish President, Pedro Sánchez, was considered the most attractive, credible, and persuasive leader with the most favorable attitude toward him and the highest voting intention, followed by the Prime Minister, Boris Johnson, and the American politician, Donald Trump. Therefore, the most physically and vocally attractive leader with the highest credibility and persuasiveness achieved the most favorable attitude and the highest voting intention. The most influential variables of the structural model analyzed in this study were persuasiveness and credibility, which mainly affected the attitude toward the politician and, to a lesser extent, voting intention.

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Credibility, source identification and message acceptance: The case of political persuasion

Cited by 3 publications

References 17 publications

Exploring Political Expression Among Indonesian Youth on YouTube: An Investigation of Social Identity and Source Credibility

Exploring Political Expression Among Indonesian Youth on YouTube: An Investigation of Social Identity and Source Credibility

Empirische Befunde aus medienzentrierter Perspektive

Perception of the leaders of the United States, the United Kingdom, and Spain in television conferences about Covid-19

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