Credibility of Precision Journalism

Mosier, Nancy R.; Ahlgren, Andrew

doi:10.1177/107769908105800304

Cited by 16 publications

(12 citation statements)

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“…Facing this patchy universe, Metzger et al (2003) concluded ''Disagreements about the relative importance of the dimensions of source credibility led to the construction of various scales to measure this concept, each reflecting the priority of dimensions identified by particular researchers'' (p. 298). However, in a comprehensive review of the existing source credibility measures, we found-fully in line with Hovland and colleaguestrustworthiness (Bowers & Phillips, 1967;Lee, 1978;Markham, 1968;Mosier & Ahlgren, 1981;Ohanian, 1990;Salwen 1987;Singletary, 1976;Tuppen, 1974;VandenBergh, Soley, & Reid, 1981;White, 1990;Whitehead, 1968) and expertise (Lee, 1978;Markham, 1968;Newel & Goldsmith, 2001;Ohanian, 1990;Salwen, 1987;Simpson & Kahler, 1980;Tuppen, 1974) to form the central components of credibility.…”

Section: Credibility Researchsupporting

confidence: 79%

The Impact of Communication Modality on Perceived Credibility of Panel Members

2010

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The impact of communication modality on credibility is not yet fully understood. Therefore, the purpose of this study was to examine the influence of modality on the perception of news panel members. A political debate between four political analysts was presented in three different modalities, as television broadcast (TV condition), as radio broadcast (radio condition), or as magazine article (print condition). Participants evaluated panel members in terms of credibility. Findings indicate that in the TV condition, panel members were perceived as most credible, followed by the radio condition and the print condition. Statistical analyses show that the differences are significant between all three conditions. In addition, the authors found that the modality effect depends on the sources' personal characteristics. The authors discuss the theoretical and practical implications of these findings.

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Section: Credibility Researchsupporting

confidence: 79%

The Impact of Communication Modality on Perceived Credibility of Panel Members

2010

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“…In one study, Moiser and Ahlgren found that subjects did not rate "precision journalism" stories as more accurate or trustworthy than stories using traditional interviews or even stories containing improperly conducted opinion polls. 22 However, Salwen found that polls that employed probability sampling methods were viewed by subjects as more credible. 23…”

Section: Literature Reviewmentioning

confidence: 99%

Regular Readers Expect More Polling Details

Currin-Percival¹

2010

Newspaper Research Journal

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“…In den bisherigen Studien zur Glaubwürdigkeit von Medienangeboten wurden häufig semantische Differenziale mit Adjektivpaaren eingesetzt, die in vorherigen Untersuchungen durch Faktorenanalysen als Indikatoren identifiziert wurden (vgl. Jacobson 1969, Singletary 1976, Mosier/Ahlgren 1981, Austin/Dong 1994für einen Überblick Wirth 1999). Matthes/Kohring (2003: 7f.…”

Section: Inhalte Des Fragebogensunclassified

Die Glaubwürdigkeit von Corporate Weblogs aus der Sicht der Blogger-Community

Naab¹,

Beekmann²,

Klimmt³

2009

M&K

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Weblogs wird als besonders "authentischer" Form der Onlinekommunikation vielfach eine hohe Glaubwürdigkeit zugeschrieben. Immer häufiger versuchen Unternehmen, durch den Einsatz von sogenannten Corporate Blogs von dieser vermeintlich hohen Glaubwürdigkeit zu profitieren, denn glaubwürdige Kommunikation ist für erfolgreiche Öffentlichkeitsarbeit von essenzieller Bedeutung. Vor diesem Hintergrund wurde untersucht, ob in der Blogger-Community Unterschiede hinsichtlich der Glaubwürdigkeitsbeurteilung von Corporate Blogs und privaten Blogs bestehen. Dazu wurden in Anlehnung an Nawratil (1999) sechs Dimensionen von Glaubwürdigkeit unterschieden und mit einer quantitativen Online-Befragung von Blog-Nutzern in Bezug auf private und korporative Weblogs gemessen. Die Ergebnisse legen die Annahme nahe, dass Corporate Blogs bei den "Bloggern" ein Glaubwürdigkeitsdefizit gegenüber privaten Blogs aufweisen. Befragte, die selbst private Blogs verfassen, standen der Glaubwürdigkeit sowohl korporativer wie privater Blogs nochmals etwas kritischer gegenüber als Personen, die (private und kommerzielle) Blogs nur lesen. Implikationen für die Online-PR und die weitere Forschung zu Weblogs werden diskutiert.

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Credibility of Precision Journalism

Cited by 16 publications

References 0 publications

The Impact of Communication Modality on Perceived Credibility of Panel Members

The Impact of Communication Modality on Perceived Credibility of Panel Members

Regular Readers Expect More Polling Details

Die Glaubwürdigkeit von Corporate Weblogs aus der Sicht der Blogger-Community

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