Credibility and Interactivity: Persuasive Components of Ideological Group Websites

Johnson, Genevieve Marie; Taylor, William D.; Ness, Alisha M.; Ault, Michael K.; Dunbar, Norah E.; Jensen, Matthew L.; Connelly, Shane

doi:10.1007/978-3-319-07127-5_13

Cited by 2 publications

(3 citation statements)

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“…One important variable that influences the impact that interactivity has on an individual is the level of involvement the individual has with the topic (Chung & Zhao, 2004;Liu & Shrum, 2009). Indeed, the prominent place that ideological beliefs hold in an individual's life may be the reason that Johnson et al (2014) found that interactivity functions differently on such websites than has been shown on studies using more traditional realms like advertising. On ideological websites, interactivity may function as Liu and Shrum (2002) suggest, in that the increased feeling of control leads to positive perceptions of the website and the group.…”

Section: Interactivitymentioning

confidence: 99%

“…Despite evidence that both conservatives and liberals hold similar negative perspectives of each other, it is unclear whether extreme conservative messages influence message receivers in the same way as extreme liberal messages. Previous research has generally limited classification of ideological groups to violent or non-violent (Angie et al, 2011) or explored the reactions to only one extreme ideological message (G. Johnson et al, 2014). Additionally, although some research has been conducted investigating the components of ideological messages, which research provides important insight into the persuasive goals and tactics of extreme ideological groups, this research tends to be qualitative or ethnographic in nature (Angie et al, 2011), which limits the generalizability of the findings.…”

Section: Online Ideological Groupsmentioning

confidence: 99%

“…Perceptions of credibility were assessed using a measure from Johnson et al, 2014. Seven dimensions of credibility were assessed -argument quality (Fogg, 2003), writing quality (Fogg, 2003), goodwill (Walthen & Burkell, 2002), authority (McCroskey, 1966), character (Hovland et al, 1953) expertise/experience (Hovland et al, 1953) and extent to which evidence was provided on the website.…”

Section: Perceptions Of Credibilitymentioning

confidence: 99%

See 2 more Smart Citations

Ideological group persuasion: A within-person study of how violence, interactivity, and credibility features influence online persuasion

Taylor

Johnson

Ault

et al. 2015

Computers in Human Behavior

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a b s t r a c tIdeological groups (both non-violent and violent) make extensive use of the Internet for recruiting and other purposes, yet little is known about the effectiveness of the influence of websites of differing ideologies on attitudes and behavior. Furthermore, although credibility and interactivity have been extensively studied in online settings, they have received scant attention with regards to ideological groups. Using a within-subjects design, this study explored how individuals' attitudes, emotional reactions, behaviors and behavioral intentions are affected by two separate websites, with one promoting a liberal ideology and one promoting a conservative ideology. Results indicated that individuals preferred the liberal ideology, that violent websites led to higher negative affect and lowered perceptions of credibility than the non-violent websites, and that violence decreased the likelihood of taking action. Additionally, high interactivity increased the salience of the credibility manipulations with regards to their impact on the likelihood of taking action.

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