Creativity through design heuristics: A case study of expert product design

Yılmaz, Seval; Seifert, Colleen M.

doi:10.1016/j.destud.2011.01.003

Cited by 132 publications

(130 citation statements)

References 19 publications

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“…For example, the heuristic called "Twist" suggests taking a form and rotating it on an axis to create a novel silhouette; when applied to a simple chair design, it results in a novel form that may lead to an interesting concept (see Figure 1). Design Heuristics were identified by examining existing designs and abstracting the central transformation represented in concepts Yilmaz & Seifert, 2010b;Yilmaz & Seifert, 2011). The designs included a wide variety of award winning products (Yilmaz, Seifert, Daly, & Gonzalez, 2013), along with a series of concepts developed for a single product (Yilmaz & Seifert, 2011).…”

Section: Introductionmentioning

confidence: 99%

“…Design Heuristics were identified by examining existing designs and abstracting the central transformation represented in concepts Yilmaz & Seifert, 2010b;Yilmaz & Seifert, 2011). The designs included a wide variety of award winning products (Yilmaz, Seifert, Daly, & Gonzalez, 2013), along with a series of concepts developed for a single product (Yilmaz & Seifert, 2011). In addition, protocols from engineering and industrial designers working on novel problems were collected (Daly, Christian, Yilmaz, Seifert, & Gonzalez, 2012a;Daly, Yilmaz, Christian, Seifert, & Gonzalez, 2012b;Yilmaz, 2010a;Yilmaz, Daly, Seifert, & Gonzalez, 2010c).…”

Section: Introductionmentioning

confidence: 99%

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Can experienced designers learn from new tools? A case study of idea generation in a professional engineering team

Yılmaz

Daly

Christian

et al. 2013

International Journal of Design Creativity and Innovation

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Generating novel ideas is a challenging part of engineering design, especially when the design task has been undertaken for an extended period of time. How can experienced designers develop new ideas for familiar problems? A tool called Design Heuristicsprovides strategies that support engineers in considering more, and more different, concepts during idea generation. Design Heuristics have been shown to help novice engineers create a set of more diverse and creative candidate concepts. In this case study, we extended this approach to a group of professional engineers who had worked on a specific product line for many years. In a workshop format, a small group of engineers worked with the heuristics in two separate sessions and generated ideas collaboratively. Video recordings were analyzed to reveal how the heuristics were used to stimulate new designs for their product line. We found that Design Heuristics bring order in ideas and elaboration on ideas, perhaps through coordinating effort on idea evaluation, increasing capacity to improve the ideas of others, and facilitating interaction between participants. This case study shows using Design Heuristics can assist even expert engineers to increase the variety of concepts generated, resulting in a larger set of ideas to consider. Keywords engineering design, idea generation, teamwork in design Disciplines Industrial and Product Design Comments This is a manuscript of an article from Can experienced designers learn from new tools? A case study of idea generation within a professional engineering teamGenerating novel ideas is a challenging part of engineering design, especially when the design task has been undertaken for an extended period of time. How can experienced designers develop new ideas for familiar problems? A tool called Design Heuristics provides strategies that support engineers in considering more, and more different, concepts during idea generation. Design Heuristics are strategies for idea generation based on empirical analyses of idea generation from professional and student engineers and industrial designers working on a wide variety of product designs. Design Heuristics have been shown to help novice engineers create a set of more diverse and creative candidate concepts. In this case study, we extended this approach to a group of professional engineers who had worked on a specific product line for many years. In a workshop format, a small group of engineers worked with the heuristics in two separate sessions, and generated ideas collaboratively. Video recordings were analyzed to reveal how the heuristics were used to stimulate new designs for their product line. This case study shows using Design Heuristics can assist even expert engineers to increase the variety of concepts generated, resulting in a larger set of ideas to consider.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Can experienced designers learn from new tools? A case study of idea generation in a professional engineering team

Yılmaz

Daly

Christian

et al. 2013

International Journal of Design Creativity and Innovation

Self Cite

View full text Add to dashboard Cite

show abstract

“…Very often, innovation is one of the criteria to be evaluated and not the central point of the evaluation process. Yilmaz and Seifert (2011) highlight the use of heuristics in the process of product ideation as a way to drive new possible solutions for the design problem. These heuristics may also serve as a starting point for the transformation of an existing concept into a set of new ideas.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…The authors gathered 21 heuristics observed during the evaluation of 50 sketches. The study by Yilmaz and Seifert (2011) aimed to describe the design heuristics, considering form and function issues, to identify transformational steps that can assist the design team in presenting a systematic variation in their current concepts, leading to a diversity of products in the company's portfolio.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Thus, six elements were identified and are presented next: a. Ergonomics: the heuristics demonstrated by Yilmaz and Seifert (2011), "Adjust according to the different needs of users" and "Change the way you physically interact with the system" are references that support to enlist this element as a possible criterion to assess a potentially innovative design. Rozenfeld et al (2006) also indicate "ergonomics" as a requirement to be evaluated in the selection of alternatives.…”

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confidence: 99%

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Vectors of Innovation Definition for Application During Conceptual Design Stage of Product Development Process

Padilha

Cziulik

Beltrão

2017

Journal of Technology Management & Innovation

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Abstract:The quest for product with unique attributes and added value, along with the shortening of product life cycle are directly related to the degree of competitiveness of organizations. The identification of innovation opportunities in the early stages of the product development process is seen as a means for increasing competitiveness. Among those stages that have relevant impacts during the design process, is conceptual design, when many important decisions related to the degree of novelty of a design solution are taken. This study aims at identifying elements connected to innovation issues that can contribute to the selection of conceptual proposals that have potential to be transformed into novel and successful products. To map these elements, a literature review was conducted in parallel with a reverse analysis of a set of so called innovative products. From the recognition and grouping of these elements that can induce innovation, a field research was conducted with professional designers in order to identify if they recognized the set of elements as representing vectors of innovation, as well as, their relative importance. Next, a descriptive application was run, considering a real design situation extracted from literature, illustrating how to select a conceptual design solution that presents the greater potential for innovation, from the set of elements identified. Thus, this study provides the identification and determination of degrees of importance for inducing elements innovation in order to demonstrate the possibility of assessing potential for innovation in the early stages of the product development process.

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