“…For example, McMullan and Kenworthy (2014) observed that creativity in entrepreneurship can predict up to 50 per cent of financial performance variance, and may be considered a dominant factor of entrepreneurial success. Duxbury (2012) argues that creativity is unique in entrepreneurial environments, that can often be described with fast-changing competitive landscapes and growing or changing customer demands (Sood & Tellis, 2005;Utterback & Suarez, 1993), because not only must individuals come up with creative ideas but also demonstrate the capacity to create commercial value from these ideas (Duxbury, 2012). Creative production appears to be the driving force behind faster growing and more successful business ventures (e.g., Rauch & Frese, 2007;Zhao, Seibert, & Lumpkin, 2010).…”