Creative performance in the workplace: The roles of Simmelian ties and communication media

Technology-Enhanced Learning for Graduate Students: Exploring the Correlation of Media Richness and Creativity of Computer-Mediated Communication and Face-to-Face Communication

“…", the research results showed that the CMC communication format had achieved a higher potential creativity in fluency, flexibility, and originality than the FtF communication format. This suggested that the relatively higher communication equivocality by the CMC communication format had helped individuals to overcome the limitations of space and time, and could more actively focus on the exchange of transmitted information [20,29,31]. This outcome aligned with studies in the past that supported CMC communication format in delivering remarkable production and communication efficiency for potential creativity thinking [29,30].…”

“…This suggested that the relatively higher communication equivocality by the CMC communication format had helped individuals to overcome the limitations of space and time, and could more actively focus on the exchange of transmitted information [20,29,31]. This outcome aligned with studies in the past that supported CMC communication format in delivering remarkable production and communication efficiency for potential creativity thinking [29,30]. Furthermore, the virtual communication environment of the CMC format offered more relaxing, anonymous, and less tense facial expression and change in tone of voice than that of FtF [13][14][15].…”

“…Studies [26][27][28] suggest that learners were more likely to perform better in generating new ideas for new product development under the FtF communication format than their counterparts who undertook the CMC format. However, CMC may have potential advantage in terms of creativity learning and performance within a team context [29]. In a study conducted by Hatem et al [30], the production rate, communication efficiency, and level of cooperation of CMC indicated by the total quantity of information exchange is much higher than that of FtF because users have experienced more interactions under the CMC format.…”

“…In a study conducted by Hatem et al [30], the production rate, communication efficiency, and level of cooperation of CMC indicated by the total quantity of information exchange is much higher than that of FtF because users have experienced more interactions under the CMC format. It is the relatively higher equivocality that enables CMC users to exhibit a greater level of active participation and effort, given that space and time barriers have been broken down that enable team members to cooperate more effectively and efficiently on a common task [20,29]. CMC communication via the virtual world is regarded as more fun, and pleasurable than FtF [15].…”

“…The CMC interactive environment also offers more personalized information and differential interactive communication, which has a higher degree of freedom, giving more time and space to the learners to review the appropriateness and completeness of their opinions before they put forward their views [31,32]. Furthermore, CMC provides more time to the users to contemplate on the transmitted information during the interaction and to have a considered response by integrating the information with existing knowledge [29]. On the other hand, FtF does not allow much time for analysis and discussion of different viewpoints, especially when participants are shy or are not ready to share which will lower the participation interaction and affect creativity performance [33].…”